Google mobile-It’s all about China
Google mobile strategy steals a march on rivals – China Financial Times 11.06.07
“Google vaulted past Microsoft yesterday by unveiling a long-awaited mobile strategy in a bid to speed up the use of the internet on mobile phones.
The plan, involving a new software platform for mobile handsets and a broad international alliance of more than 30 handset makers and communications companies, could prove a disruptive force to the economics of the mobile industry in the long-term, according to analysts.
Google’s success in drawing a wide group of mobile industry players to its technology marks a sharp contrast with Microsoft, which has tried for years to win support for a mobile version of its Windows operating system.”
It’s all about China – The USA and Europe are starting to take a back seat to the dazzling size of the Mobile Market in China.
Google Wireless Again
It’s official. ‘Android’ will be Google’s face in the wireless world. At least I will be able to save on calls to 411.
“At the core, Google is betting that easier consumer access to Internet services from their mobile phones will lead consumers to use its services more—which has been the case with Web access on the personal computer. The open model echoes Google’s announcement last week of OpenSocial technical specifications to be used by social networking sites and software developers creating applications for them.” Wall Street Journal
“Among the handset makers that signed on to Google’s initiative were Taiwan’s HTC Corp., Samsung Electronics Co. and Motorola Inc. Operator partners include Deutsche Telekom AG’s T-Mobile, Sprint Nextel Corp., and Japan’s NTT DoCoMo Inc.”
Impressive line-up of companies.
Google Wireless: GPhone or Google Phone ?
Everyone has been waiting for this announcement, it comes as no surprise that Google is entering the wireless fray. Link.
From what I have read from the NYTimes article, it appears Google’s strategy is going to be brilliant, as usual. Rather than competing in the crazy wireless space, they are going to be building ‘open source’ software to offer ‘an optimized wireless Internet experience’. Google’s phone software is named Android.
“We are not building a GPhone; we are enabling 1,000 people to build a GPhone,” said Andy Rubin, Google’s director of mobile platforms, who led the effort to develop the software.
Android: The antidote for the ‘walled gardens’ of cell phone access to the Internet.

