“Social media” is a bit of a misnomer, as the term is used to describe many different and diverse communities online. An essential concept that gets lost is the fact that all these different online communities (social media platforms) have very different cultures. The best way to grok each individual culture is to immerse oneself in a given community for a significant length of time.
The challenge in utilizing social media is understanding how to adapt the message and become part of the native conversation. Being tone deaf to the unique social media culture in question can have sharply negative results. Interactions on Facebook are very different from sending out a hashtag laden tweet. Posting an Instagram photo with relevant hashtags takes a wholly different attitude than uploading a set of images into a Pinterest account. … Read the rest