12-5-14 Search + Mobile Marketing Research

eyes

Indian TV channels up digital spend
MUMBAI: India’s TV broadcasters have been ramping up their advertising expenditure in digital this past year to the point where it may now account for up to one quarter of the total http://tinyurl.com/o35tdl7

UK will take digital adspend lead
LONDON: More than half of all adspend in the UK will be spent on digital media in 2015, making it the first country in the world where the majority of adspend goes on digital, according to the latest data from GroupM.
http://tinyurl.com/q7hp9oq

Australian online adspend to double
SYDNEY: Australian online advertising expenditure is set to double over the next four years according to a new study, which highlights the growth of online video. And within this, it said online video was the fastest growing type of online general advertising inventory, with a growth rate of 60% during 2013/14.… Read the rest

Web Font Search + Research

The Web Font Combinator
http://font-combinator.com/

10 More Great Google Font Combinations You Can Copy
http://tinyurl.com/83cgozp

10 Rock Solid Website Layout Examples
http://designshack.net/articles/layouts/10-rock-solid-website-layout-examples/

5 Google Font Combinations That You’ll Fall in Love With
http://briangardner.com/google-font-combinations/

Top 5 Recommended Google Font Combinations
http://www.studiopress.com/design/google-font-combinations.htm

Arimo
https://www.google.com/fonts/specimen/Arimo#pairings

Roboto
http://www.google.com/fonts/specimen/Roboto#pairings

Sites Using the Font Roboto
http://www.typewolf.com/site-of-the-day/fonts/roboto

Sweet Sans Web Font
http://www.webtype.com/font/sweet-sans-family/

Sweet Sans
https://www.myfonts.com/fonts/sweet/sans/

google recommended font pairings arimo
http://tinyurl.com/qgxgjur

recommended roboto pairings
http://tinyurl.com/p5pskhe

10 Rock Solid Website Layout Examples
http://tinyurl.com/myyoaok

Questrial (great body font)
http://www.google.com/fonts/specimen/Questrial

Vollkorn
http://www.google.com/fonts/specimen/VollkornRead the rest

Science Fiction + Self Publishing Research

guns_cyborgs_science_fiction
redjuice999
This is a bit sprawling, but it touches on the topics of a recent marketing conversation. The four authors listed here are some of the huge success stories, one very recent (Fan Fiction Writer) and the other three forged over the last few years in the crucible of Amazon by giving away their early work for free. Think of it as a ‘loss lead’ on steroids for authors.

The next series of links centers on science fiction sites, good reads, amazon + B+N top lists.

Some Research Links:

One Direction Fan Fiction Writer Gets Six-Figure Book Deal
http://www.rollingstone.com/culture/news/one-direction-fan-fiction-writer-gets-six-figure-book-deal-20141023

Amanda Hocking

Hocking’s published work, originally self-published, consists of My Blood Approves, a vampire romance series; the Trylle Trilogy, which covers a teenage girl’s journey of self-discovery in an urban fantasy setting; and Hollowland, a zombie novel.… Read the rest

BlackPhone New Ultra Privacy Phone Post Snowden

Girl Selfie
BlackPhone
Privacy is a right.
This may seem like something we can all agree on. But technology has made this an ideal that is increasingly hard to obtain. And it slips further away from us with each second.
https://www.blackphone.ch/

Silentcircle
The World’s Solution to Mobile Privacy
In a digital world with eyes and ears everywhere,
privacy is hard to find. Get in the Circle.
https://silentcircle.com/

Mobile Privacy Solutions
Encrypted Calling Plans
Unlimited Talk & Text Among Members Anywhere
Whether you’re across the globe or down the street, our network offers industry leading encrypted communication and secure access with no contract.
https://silentcircle.com/services

Groovy Man with Phone
PrivatOS
What is different about PrivatOS?
http://tinyurl.com/k3y2c5f

Disconnect Search
Search privately using your favorite search engine.
https://disconnect.me/search

Disconnect Secure Wireless

A new, smarter VPN that stops wireless eavesdropping over Wi-Fi, 3G, and 4G
Stop the biggest mobile trackers from collecting your info
Protection from thousands of malvertising threats

https://disconnect.me/mobile/secure-wireless

Middle Eastern Woman with Phone

‘Zero-Knowledge’ Privacy
‘Zero-Knowledge’ privacy means the server never knows the plaintext contents of the data it is storing.… Read the rest

11-12-14 Search + Mobile Marketing Research

Green fire girl

The Brief History of Social Media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Slack: Be less busy
https://slack.com/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/#prettyPhoto

More Insight into IgnitionOne’s Q3 2014 Digital Marketing Report
http://digitalmarketingsuite.com/2014/10/07/more-insight-into-ignitionones-q3-2014-digital-marketing-report/

HeadPhones Girl

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.
http://www.shopigniter.com/moves-from-google-and-yahoo-confirm-the-slow-death-of-display-advertising/

How to Win in Organic Search: Tips from Google, Bing and Brands
http://searchenginewatch.com/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands

Digital: As Mobile Grows Rapidly, the Pressures on News Intensify
http://www.stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/

CafeChocolateCakegirl

Sorry Google; you can Keep it to yourself
https://gigaom.com/2013/03/20/sorry-google-you-can-keep-it-to-yourself/

Introducing Facebook’s Audience Network
https://developers.facebook.com/blog/post/2014/04/30/audience-network/

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
http://techcrunch.com/2014/10/07/facebook-audience-network-ads/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

HairFlickGirl

ConsumerAcquisition
http://www.consumeracquisition.com/

Facebook video offering
http://tinyurl.com/llvjmv9

Premium Video Ads on Facebook
https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook-UK

Estimated Total Conversions: New Insights for the Multi-Screen World
https://www.thinkwithgoogle.com/products/adwords-conversions.html

http://tinyurl.com/oq2yyaq

Google Display Network
http://www.google.com/ads/displaynetwork/

OMG - Girl in Woods

Google Display Network
http://tinyurl.com/njloqer

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

Google mobile ads get more clicks, less money
http://money.cnn.com/2014/10/16/technology/mobile/google-mobile/

IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

cost of mobile ads vs desktop for 3rd quarter 2014
http://tinyurl.com/ncwtfcvRead the rest

Recent Bitcoin News 11/2/2014

BITCOINRecent Bitcoin news that is important.

This guy Faisal Khan is a consultant of some sort, charges $750 an hour and seems pretty smart.

https://www.linkedin.com/in/faisalkhan99

http://www.faisalkhan.com/2014/10/28/fincens-new-ruling-puts-coinbase-bitpay-circle-and-others-in-deep-trouble/

This guy Faisal Khan recommends this company, as they have all the paperwork done:

http://www.coinx.com/

Not sure where I am going with this, but I wanted you to read this new info which is being driven by the Bitcoin License under consideration by NY State.

Bitcoin may be volatile but has value beyond price point USATODAY
http://www.usatoday.com/story/tech/2014/10/22/bitcoin-update-not-as-shiny/17669785/

Major privacy group warns New York against Bitcoin law overreach
http://fusion.net/story/22719/privacy-group-warns-new-york-against-bitcoin-law-overreach/

Privacy advocates blast New York financial regulators over Bitcoin licensing scheme
http://watchdog.org/178655/bitcoin-finance-surveillance/Read the rest

Corporatism is Fascism

Anti-Fascist 1500
“Fascism should more appropriately be called Corporatism because it is a merger of State and corporate power.”
~ Benito Mussolini

“Fascism will come to America in the name of anti-fascism’. I’m afraid, based on my own long experience, that fascism will come to America in the name of national security.” ~ Sen. Huey Long

“Fascism is capitalism in decay.” ~ Vladimir Ilyich Lenin

“Nazi Punks Fuck Off” ~ by the Dead Kennedys

Punk ain’t no religious cult
Punk means thinking for yourself
You ain’t hardcore cos you spike your hair
When a jock still lives inside your head

Nazi punks
Nazi punks
Nazi punks-Fuck Off!

Nazi punks
Nazi punks
Nazi punks-Fuck Off!

If you’ve come to fight, get outa here
You ain’t no better than the bouncers
We ain’t trying to be police
When you ape the cops it ain’t anarchy

[Repeat chorus]

Ten guys jump one, what a man
You fight each other, the police state wins
Stab your backs when you trash our halls
Trash a bank if you’ve got real balls

You still think swastikas look cool
The real Nazis run your schools
They’re coaches, businessmen and cops
In a real fourth Reich you’ll be the first to go

[Repeat chorus]

You’ll be the first to go
You’ll be the first to go
You’ll be the first to go
Unless you think… Read the rest

Anti-Semitic Vandalism in Latvia

Anti-Fascist 1500-2
Riga, Latvia – Second Case of Anti-Semitic Vandalism in a Week December 13, 2010

Riga, Latvia – Police in Latvia were investigating Monday after a second incident of anti-Semitic vandalism in less than a week.

A memorial to Zanis Lipke, a Latvian credited with saving more than 50 Jews from death during World War II, was daubed with paint in the early hours of Monday morning, police said. The memorial was quickly cleaned up by municipal authorities.

The incident came just days after 89 tombstones in the Jewish Cemetery in Riga were daubed with swastikas by vandals, (as was reported here on Vos Iz Neias).

Latvian Foreign Minister Girts Valdis Kristovskis was quick to condemn the latest incident, saying ‘recurrent acts of vandalism’ were unacceptable.

Lipke, who died in 1987, was awarded the title of Righteous Among the Nations by the Holocaust memorial organization Yad Vashem.… Read the rest

Avant Garde Magazine 1968 and Avant Garde The Font

Avant Garde 11-5-1968
Avant Garde ~ One of the great fonts of the later, mid 20th Century.  The font was chosen recently by Liz Riviere in one of our current collaborations, a website cataloging the life work by Dorothy Browdy Kushner, commissioned by her son, the artist Robert Kushner.

In doing the simple research to explain to Liz why she had hit a winner in terms of font choices, I came upon scans from the actual magazine that the font Avant Garde was designed.  This discovery took me on a fast, unexpected trip down memory lane and childhood.

My father was an industrial designer, and in the late 60s subsribed to cutting edge design magazines at the time.  One of those magazine was Avant Garde.  This particular issue of Avant Garde

DSC00128

http://westread.blogspot.com/2014/03/avant-garde-5-november-1968.html

The header image has one of her California painting in the background.… Read the rest

Digital Ad Space on the Web is Not Infinite

Yellow Girl
Digital Ad Space on the Web is not infinite, as media buys are finding out for the 2014 elections.  A great article in today’s NYTimes by
Campaigns Find Ad Space Finite, Even on the Web
http://www.nytimes.com/2014/10/12/us/campaigns-find-ad-space-finite-even-on-the-web.html

“One of the good things we’re seeing this cycle is it’s not even an afterthought,” Mr. Skatell said. “They’re coming and saying, ‘Let’s do digital,’ and then if there are constraints on TV, they’re coming back again and saying, ‘Let’s buy more digital.’ ”

In July, Robert Willington, the president of Swiftkurrent, a Republican digital marketing company that is working on Scott Brown’s Senate campaign in New Hampshire, purchased “a lot” of the available YouTube inventory in the state for future ads.

Swiftkurrent Republican
http://swiftkurrent.com/

And in August, IMGE, a digital advocacy agency handling online strategy for Karl Rove’s Crossroads GPS, snapped up all available YouTube inventory in Alaska for the final weeks of the Senate race there.… Read the rest

A poem for Fall 2014

Fall 2014-2

Woodford Pond © Kit Latham Photographer.jpg

Fall brings to me a melancholy that aches deep inside my soul. Living in a place where the seasons change is both sweet and sad.

As the leaves catch fire with color, torn from the trees, falling and whirling about, the context of life shifts and becomes barren. What was once lush forest is now naked trees, standing bones awaiting the snows of winter.

As I walk through this new world at dusk I hear whispers of ancient songs, sung by the ghosts who have been released as the leaves of the trees have fallen.

The chill in the air as the season changes is only partly from the shift to oncoming winter. These ghosts sing to my melancholy, stirring up feelings that have lain dormant during the spring and summer months.… Read the rest