Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest
The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise
Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.
Google searches for a way to avoid Microsoft’s fate
A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company
Huge Surge in Search, Display and Mobile Spends as Marketers Move to Digital
IgnitionOne’s newest report highlights a 26% year-over-year spend growth for Q1 2015 with Yahoo!/Bing chipping away at Google’s market share.… Read the rest
Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them
Let’s talk latest change to Google’s algorithm. What types of business succeeded (with it); what types of data did it favor; what do these changes mean for the search industry?
It actually wasn’t as substantial an update as everybody reported, merely a continuation and amplification of the direction Google has been going in for the last three or four years. Pigeon largely benefited well-branded, well-structured websites. If you have a very strong brand, good brand recognition, and lots of brand name searches — you benefited.
In general, the update favored brands and hurt small businesses. That seems to be the initial data. We haven’t seen any substantial changes, although I do think there have been multiple algorithm updates since then that have flown under the radar where the quality of results have gotten better.… Read the rest
This post is a followup to the tutorial conversation I had with Janine St. Germain (a client) today.
Finding social media trending search engines is a moving target, as as API’s are published then rescinded it can be a challenger to find active ones.
Here are up to date links.
~ Tarky7Google Trends
Twitter / Trends
Trending on Instagram | OnInStagram
YouTube Trends Dashboard – YouTube
Finding Popular Conversations on Facebook