Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest
Margaret Roach and her turning her private philanthropy initiative to rebuild the schools of a indigenous Tibetan tribe in Nepal into a 501C3 in order to qualify for not for profit status and allow people who make donations to the schools and children the ability to deduct those donations. The site is called Open Your Hands.
Finishing up John Lipkowitz, the nature photographer’s new WordPress-Gallery fusion site, using Brian Gardner’s Revolution theme.… Read the rest
Since my primary focus is on SEO, Search Engine Optimization, and when I look to optimize a web site, or a web page, I am looking at Google, then the rest of the search engines, I care about what Google thinks. Google accounts for over 88% of all search these days, so all I really care about in the search space is how the web page is seen by Google. Remember, Google does not publish anything about it’s technology, nor will it, ever. You can only glean this information through SEO experience, and listening to SEO professionals. So when the CEO of Google speaks, it is very important to listen ! … Read the rest
I just read some of the stuff I have been writing relative to SEO, Search things in General and I had this sudden realization that: Perhaps no-one has a clue as to what I am talking about.
I was on the phone today with a client about his Google Adwords Campaign that I built and am getting off the ground, and it dawned on me after I hung up the phone that the man was making noises like he understood what I was talking about, but he was lying to me. No Idea, What so-ever. Perhaps I should just tell the results, the cost, the time, and leave all the rest a mystery.
I just got an email from a new client of mine for which I did some preliminary consulting work. I gotta say that the education curve for SEO is difficult ! There is an area that verges on too much information, and I have yet to learn what that is. I guess it falls under the ‘learn to keep my mouth shut’ banner, which is a lesson I need to learn on a number of different levels.
Hopefully, this round of education will lead to something. More will be revealed.… Read the rest
Some of mu recent blogs and friends across the Web. I have been creating WordPress Blogs with my fiends Mickey and JC. I suppose SEO boils down to a certain amount of shameless self promotion, but that is marketing for ya !
Interesting Day, On the phone with a high end recruiter from a company called GroupM which I think translates into an acronym for a company called MindShare. A winding 90 minute conversation centered around my understanding of marketing in the NSO space and well as some of the highs and lows of being interviewed by recruiters for jobs in both the natural and paid search space.
In my conversation I realized how passionate I am about the changing space of marketing on the web and the irony of how corporate is getting to grips with the fact that it needs to create a new business model if it is going to be able to compete in the online sphere.
It is intriguing to me how things have come almost full circle and I hope to have a new opportunity to work in the realm of Search for some of the key corporate players in the field.… Read the rest
Spent the day orienting different clients as to the use of the Internet.Â I have been migrating a bunch of friends over to G-Mail.Â The issue here is the idea that people can access their email and their Content ManagementÂ backend from any browser, but the assumption that I have had thatÂ people understand what it is that I am teaching them has been ill founded.
It is a tough thing to educate as well as manage expectations relative to web use at the same time.
I have stumbled upon Joomla now as a full and robust CMS (content management system) that is PHP as well as open source.Â I have given the thought to migrating this WordPress blog to a Joomla platform.Â The idea that I can build a fully functioning CMS website from scratch using Joomla with the type of power and control is a very attractive thing.… Read the rest