Social Media Trends + Paid Search Research 7/2/15

Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest

Social Media + Search Trends 6/4/2015 Research

The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise

Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.

http://www.periscopix.co.uk/blog/the-alliance-strikes-back-bing-yahoo-search-share-sees-biggest-rise/

Google searches for a way to avoid Microsoft’s fate
A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company

http://www.theguardian.com/technology/2015/jan/18/google-search-way-avoid-microsoft-fate

Huge Surge in Search, Display and Mobile Spends as Marketers Move to Digital

IgnitionOne’s newest report highlights a 26% year-over-year spend growth for Q1 2015 with Yahoo!/Bing chipping away at Google’s market share.… Read the rest

Social Media + Search Trends 5/5/2015 Research

Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
https://blog.hubspot.com/blog/tabid/6307/bid/30862/Mobile-App-Usage-Trumps-Web-Browsing-at-94-Minutes-a-Day-Data.aspx

The Mobile Browser Is Dead, Long Live The App
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

App Analytics & Marketing Blog
http://info.localytics.com/blog

Everything You Need to Know About Mobile App Search
https://moz.com/blog/mobile-app-search

Why Responsive Websites: Responsive vs. Mobile Sites and Mobile Apps
http://www.mannixmarketing.com/blog/mobile-sites-apps-responsive-designs/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
https://blog.gleam.io/likes/

Desktop & Mobile: One Content Strategy to Rule Them All
https://blog.hubspot.com/marketing/desktop-mobile-content-strategy-var

Re-targeting on Facebook
https://www.adroll.com/product/facebook

Facebook Exchange
https://en-gb.facebook.com/business/a/online-sales/facebook-exchange

How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
http://marketingland.com/panda-4-1-changes-content-performance-strategy-103850
Facebook Exchange (FBX)
Facebook Exchange & Ads API in One Platform
Achieve ROI objectives at scale using FBX in conjunction with prospecting and custom audience targeting through the native Facebook Ads API.… Read the rest

Trending Search Engines

What’s Trending
http://whatstrending.com/Trending Search Engines-6
Google Trends
http://www.google.com/trends/

Trending Search Engines-1

Twitter / Trends
https://mobile.twitter.com/trends

Trending Search Engines-2

Trending on Instagram
http://www.oninstagram.com/trending

Top Hashtags
http://top-hashtags.com/

http://top-hashtags.com/instagram/

Trending Search Engines-3

Twitter Search
https://twitter.com/searchhome

YouTube Trends Dashboard – YouTube
https://www.youtube.com/trendsdashboard

Trending Search Engines-5

Finding Popular Conversations on Facebook
http://newsroom.fb.com/news/2014/01/finding-popular-conversations-on-facebook/

 … Read the rest