Search + Social Media Trends 2015 Research

Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
http://searchengineland.com/google-cpc-declines-dont-mobile-advertising-problem-197141

15 Expert Predictions for PPC & Search Marketing in 2015
http://www.wordstream.com/blog/ws/2014/12/02/ppc-predictions-2015

Paid Search Trends 2015: Top PPC Predictions From 18 Experts
http://www.momentology.com/2469-paid-search-trends-2015-top-ppc-predictions-from-the-experts/

Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!

However, while no one knows exactly what’s next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.

Promoted Trends: Why Twitter’s New Ad Format Should Scare You and How to Improve It
http://www.joshuagarity.com/observations/promoted-trends-why-twitters-new-ad-format-should-scare-you-and-how-to-improve-it/

Periscope is getting investors excited about Twitter again
https://fortune.com/2015/04/01/twitter-periscope-investors/

A faster way for SMBs to promote Tweets
https://blog.twitter.com/2015/a-faster-way-for-small-and-medium-sized-businesses-to-promote-tweetsRead the rest

Search Engine Marketing Data Research Q2 2014 Part 2

Woman with White Horns
As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over the past year few months, many brands and agencies have been insisting on making guaranteed buys using Nielsen’s online campaign ratings (OCR) or to a lesser extent, comScore’s validated Campaign Essentials (VCE).

Our clients are hiring us to be able to anticipate these shifts in trends. However, that being said, the cost of engagement relative to overall consulting and campaign research and discovery has risen, as we are needing to bring onboard higher costs creatives and well as new A/B testing

Up is down, black is white. SEO/SEM has become way more complex over the last couple of years.… Read the rest