Mobile Google and Facebook Ad Research 3/10/15

surfing the dark wave
Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Let’s talk latest change to Google’s algorithm. What types of business succeeded (with it); what types of data did it favor; what do these changes mean for the search industry?
It actually wasn’t as substantial an update as everybody reported, merely a continuation and amplification of the direction Google has been going in for the last three or four years. Pigeon largely benefited well-branded, well-structured websites. If you have a very strong brand, good brand recognition, and lots of brand name searches — you benefited.

In general, the update favored brands and hurt small businesses. That seems to be the initial data. We haven’t seen any substantial changes, although I do think there have been multiple algorithm updates since then that have flown under the radar where the quality of results have gotten better.… Read the rest

Google mobile-It’s all about China

Google mobile strategy steals a march on rivals – China Financial Times 11.06.07

“Google vaulted past Microsoft yesterday by unveiling a long-awaited mobile strategy in a bid to speed up the use of the internet on mobile phones.

The plan, involving a new software platform for mobile handsets and a broad international alliance of more than 30 handset makers and communications companies, could prove a disruptive force to the economics of the mobile industry in the long-term, according to analysts.

Google’s success in drawing a wide group of mobile industry players to its technology marks a sharp contrast with Microsoft, which has tried for years to win support for a mobile version of its Windows operating system.”

It’s all about China – The USA and Europe are starting to take a back seat to the dazzling size of the Mobile Market in China.… Read the rest