Digital Ad Space on the Web is not infinite, as media buys are finding out for the 2014 elections. A great article in today’s NYTimes by
Campaigns Find Ad Space Finite, Even on the Web
“One of the good things we’re seeing this cycle is it’s not even an afterthought,” Mr. Skatell said. “They’re coming and saying, ‘Let’s do digital,’ and then if there are constraints on TV, they’re coming back again and saying, ‘Let’s buy more digital.’ ”
In July, Robert Willington, the president of Swiftkurrent, a Republican digital marketing company that is working on Scott Brown’s Senate campaign in New Hampshire, purchased “a lot” of the available YouTube inventory in the state for future ads.
And in August, IMGE, a digital advocacy agency handling online strategy for Karl Rove’s Crossroads GPS, snapped up all available YouTube inventory in Alaska for the final weeks of the Senate race there.… Read the rest
Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
Facebook ad clickthrough rates – new research
Isotree News & Articles Archive
Facebook ads’ click-through rates soar in Q3
The Biggest Quarter Ever for Paid Facebook Advertising
CTR rate at 8% but the CPM is very high at $10
Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?… Read the rest
Seeing Facebook, Twitter, Bebo, Orkut, Flickr simply as marketing devices misses the point on many different levels. Web2.0 is less about networking and more about online communities. There is tremendous potential in this, but also many pitfalls.
The only way to get traction from the WOM potential is to the spend time not only getting familiar with the causal lexicon and unspoken rules, but to achieve a certain amount of ‘immersion’ through the experience.
You need to make a commitment to reach out to other members of the community, to get involved, establish your online ‘street cred’, gain trust and make a few real friends through this process. The last thing you want is to be seen as a social network ‘spammer’ – using the access to many different people who share interests to send un-wanted spam.… Read the rest