Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.
From a desktop it’s different. The smartphone screen is too small. The idea to reduce the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects requires something other than providing searchers with a preview of the page, similar to the way the engine does on desktop searches.
To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014.… Read the rest
A massive attempt to defraud search users was thwarted yesterday, according to the BBC. Hackers created thousands of booby-trapped Web sites that tricked Google, MSN and Yahoo search crawlers into ranking them very high. The hackers used comment spam on blogs to achieve the high results. The Web sites would come up in search results for terms like “Christmas gifts” and “hospice,” the report said. Users who clicked on these fake sites risked having their computers hijacked and their personal information stolen.
However, the attack was uncovered yesterday. “This was fairly epic,” said Alex Eckelberry, who heads Sunbelt Software, one of the firms that uncovered the attack. Eckelberry said tens of thousands of domains were used in the attack and that most were Chinese registered and hosted in the U.S.… Read the rest
Google mobile strategy steals a march on rivals – China Financial Times 11.06.07
“Google vaulted past Microsoft yesterday by unveiling a long-awaited mobile strategy in a bid to speed up the use of the internet on mobile phones.
The plan, involving a new software platform for mobile handsets and a broad international alliance of more than 30 handset makers and communications companies, could prove a disruptive force to the economics of the mobile industry in the long-term, according to analysts.
Google’s success in drawing a wide group of mobile industry players to its technology marks a sharp contrast with Microsoft, which has tried for years to win support for a mobile version of its Windows operating system.”
It’s all about China – The USA and Europe are starting to take a back seat to the dazzling size of the Mobile Market in China.… Read the rest
Everyone has been waiting for this announcement, it comes as no surprise that Google is entering the wireless fray. Link.
From what I have read from the NYTimes article, it appears Google’s strategy is going to be brilliant, as usual. Rather than competing in the crazy wireless space, they are going to be building ‘open source’ software to offer ‘an optimized wireless Internet experience’. Google’s phone software is named Android.
“We are not building a GPhone; we are enabling 1,000 people to build a GPhone,” said Andy Rubin, Google’s director of mobile platforms, who led the effort to develop the software.
Android: The antidote for the ‘walled gardens’ of cell phone access to the Internet.… Read the rest
I have a lot of blogs these days, to test out the medium, play around, test SEO in real time. I have been plating with some of my incoming spam from my spam folder, marveling at how the spammers have been creating amazing ‘quasi-text’, that reads quite well. There is some internal logic that the spammers have hit on, mining text form the entire internet and running it through some sort of ‘Anti-Google’, a text ‘blender’ as you will that grabs random text from all over the web and ‘blenderizes’ it into a strangely coherent form. I have been trying to achieve this, and failing miserably. In my search for an effective ‘Anti-Google’ I found this: Link
“Taking their inspiration from the philosophy of sampling, William Burroughs’ cut-up technique, Jeff Noon’s “Cobralingus” project and too many long nights spent on music mixing desks, art-text-terrorists the Lazarus Corporation have created an online mixing desk – for writing.… Read the rest