Seeing Facebook, Twitter, Bebo, Orkut, Flickr simply as marketing devices misses the point on many different levels. Web2.0 is less about networking and more about online communities. There is tremendous potential in this, but also many pitfalls.
The only way to get traction from the WOM potential is to the spend time not only getting familiar with the causal lexicon and unspoken rules, but to achieve a certain amount of ‘immersion’ through the experience.
JPG was a breakthrough, breakout magazine, and it will be used as a guide and a template for other future initiatives as we go forward into the uncharted territory of this ‘new age’ of photography.
Links to active discussions on and about JPG magazine below the fold.
JPG mag has come out of the photographic revolution that is happening here and now, where people are discovering photography though the availability of relatively inexpensive digital SLRs and point and shoots.
A relevant quote from the ether, found though Flickr:
“I’m done with Facebook. I’ve never really seen the value in it (except Scrabulous, perhaps) and I am getting increasingly uneasy about handing over so much information to them. The recent Beacon debacle was revelatory.
So I’m saying goodbye. I do sincerely hope that all 201 of my friends will continue to be my friends — you know where to find me! Please invite me to your parties via good ol’ … Read the rest
“Confronted with growing resistance to it’s new ad program, Facebook late Thursday said it would no longer publish information about users’ online purchases without their explicit consent.
The move comes nine days after activist organization MoveOn.org launched a protest group on Facebook demanding that the company revamp its three-week-old Beacon program, which tells members about their friends’ purchases on other sites. MoveOn urged that Facebook not share such information without first obtaining users’ affirmative … Read the rest