Social Media Trends + Paid Search Research 7/2/15

Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest

11-12-14 Search + Mobile Marketing Research

Green fire girl

The Brief History of Social Media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Slack: Be less busy
https://slack.com/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/#prettyPhoto

More Insight into IgnitionOne’s Q3 2014 Digital Marketing Report
http://digitalmarketingsuite.com/2014/10/07/more-insight-into-ignitionones-q3-2014-digital-marketing-report/

HeadPhones Girl

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.
http://www.shopigniter.com/moves-from-google-and-yahoo-confirm-the-slow-death-of-display-advertising/

How to Win in Organic Search: Tips from Google, Bing and Brands
http://searchenginewatch.com/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands

Digital: As Mobile Grows Rapidly, the Pressures on News Intensify
http://www.stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/

CafeChocolateCakegirl

Sorry Google; you can Keep it to yourself
https://gigaom.com/2013/03/20/sorry-google-you-can-keep-it-to-yourself/

Introducing Facebook’s Audience Network
https://developers.facebook.com/blog/post/2014/04/30/audience-network/

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
http://techcrunch.com/2014/10/07/facebook-audience-network-ads/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

HairFlickGirl

ConsumerAcquisition
http://www.consumeracquisition.com/

Facebook video offering
http://tinyurl.com/llvjmv9

Premium Video Ads on Facebook
https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook-UK

Estimated Total Conversions: New Insights for the Multi-Screen World
https://www.thinkwithgoogle.com/products/adwords-conversions.html

http://tinyurl.com/oq2yyaq

Google Display Network
http://www.google.com/ads/displaynetwork/

OMG - Girl in Woods

Google Display Network
http://tinyurl.com/njloqer

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

Google mobile ads get more clicks, less money
http://money.cnn.com/2014/10/16/technology/mobile/google-mobile/

IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

cost of mobile ads vs desktop for 3rd quarter 2014
http://tinyurl.com/ncwtfcvRead the rest

Cooks Source ~ Breaking Internet Meme + Train Wreck

Update: More Cooks Source Fun !

The American Bar Association Magazine Steals Website Article, Tells Protesting Author She Needs Lesson in Public Domain

” This is classic: “To say this has hurt our business is an understatement. But worse, it is harming the very people we are here to assist.”

No sh*t Sherlock. And it’s all on your diminutive organization as you brought it on then fanned the flames with the non apologies.

The internet won. They beat you down like the plagiarizing thieves you are and you have the nerve to complain about hackers when you have no concept, no idea, no clue as to what a hacker really is?

I’m sure that I and others could accept the apology if it were born out the desire to do the right thing rather than being beaten into submission.

Read the rest

Someone asked me “The Benefits of On-line Social Networking ?”

Seeing Facebook, Twitter, Bebo, Orkut, Flickr simply as marketing devices misses the point on many different levels. Web2.0 is less about networking and more about online communities. There is tremendous potential in this, but also many pitfalls.

The only way to get traction from the WOM potential is to the spend time not only getting familiar with the causal lexicon and unspoken rules, but to achieve a certain amount of ‘immersion’ through the experience.

You need to make a commitment to reach out to other members of the community, to get involved, establish your online ‘street cred’, gain trust and make a few real friends through this process. The last thing you want is to be seen as a social network ‘spammer’ – using the access to many different people who share interests to send un-wanted spam.… Read the rest

JPG Magazine closing it’s doors – erg !

JPG was a breakthrough, breakout magazine, and it will be used as a guide and a template for other future initiatives as we go forward into the uncharted territory of this ‘new age’ of photography.

Links to active discussions on and about JPG magazine below the fold.

jpg-mag-clip2

JPG mag has come out of the photographic revolution that is happening here and now, where people are discovering photography though the availability of relatively inexpensive digital SLRs and point and shoots.

The ease of use, the low cost of no film, and the advent of ‘web2.0’ photo sharing sites like Flickr – one of the first ‘web2.0’ social networks using the power of server based site apps, is revolutionizing photography.

I have portfolios filled with tear sheets of my published work, and can say without a blink that one of my proudest moments in recent time was when I saw my work published in JPG magazine.… Read the rest

Facebook, Facebook, Facebook, we hardley knew ye !

A relevant quote from the ether, found though Flickr:

“I’m done with Facebook. I’ve never really seen the value in it (except Scrabulous, perhaps) and I am getting increasingly uneasy about handing over so much information to them. The recent Beacon debacle was revelatory.

So I’m saying goodbye. I do sincerely hope that all 201 of my friends will continue to be my friends — you know where to find me! Please invite me to your parties via good ol’ fashioned email (I also accept phone calls); we can compare relative hotness and trivia knowledge in real life.

As it turns out, you can only *deactivate* your account on your own. An email to customer service revealed how to fully delete it from their servers:

“If you want your information removed from our servers, we can do this for you.… Read the rest

FaceBook Fumbles !

Facebook Revamps Beacon Program Amid Protests

“Confronted with growing resistance to it’s new ad program, Facebook late Thursday said it would no longer publish information about users’ online purchases without their explicit consent.

The move comes nine days after activist organization MoveOn.org launched a protest group on Facebook demanding that the company revamp its three-week-old Beacon program, which tells members about their friends’ purchases on other sites. MoveOn urged that Facebook not share such information without first obtaining users’ affirmative agreement. By Thursday, more than 50,000 members had joined the MoveOn group, dubbed “Petition: Facebook, stop invading my privacy!”

Facebook capitulated to the protesters late Thursday, announcing that it would require users’ opt-in consent to the Beacon program.

One major e-commerce player, Overstock.com, told OnlineMediaDaily it suspended the Beacon program on Nov.… Read the rest