Avant Garde ~ One of the great fonts of the later, mid 20th Century. The font was chosen recently by Liz Riviere in one of our current collaborations, a website cataloging the life work by Dorothy Browdy Kushner, commissioned by her son, the artist Robert Kushner.
In doing the simple research to explain to Liz why she had hit a winner in terms of font choices, I came upon scans from the actual magazine that the font Avant Garde was designed. This discovery took me on a fast, unexpected trip down memory lane and childhood.
My father was an industrial designer, and in the late 60s subsribed to cutting edge design magazines at the time. One of those magazine was Avant Garde. This particular issue of Avant Garde
The header image has one of her California painting in the background.… Read the rest
I have been a designer for my whole life. My father was an industrial designer specializing in packaging graphics and corporate identity. I spent my summers running a ‘stat camera’ and doing layout with letraset sheets in his design studio in Boston. In whatever incarnation my life and career has taken, from actor, to photo assistant to NYC photographer to SEO guy to WordPress developer to Online Media Strategist, design has always been the boilerplate of reference.
The names of fonts were as familiar as the names of cars and hotrods on the street, Franklin Gothic. Futura. Gil Sans. Goudy Sans. Helvetica Optima. Syntax. Univers. Bembo, Times New Roman, the names scroll on in my mind.
When I bought my first Mac (an LC II), it was in the quest to be able to print out a dynodex file into my swanky Filofax. … Read the rest