Here are links and excerpts to some recent research I have been doing on social media marketing specifically for business to business. What was most interesting is that the use of social media for B2B and B2C is actually quite similar, which of course makes sense. The notion that you can only use one way messaging as in traditional marketing is as dead as dead can be. The challenge of social media remains the same.
Opportunities and Challenges of Social Media in the Workplace
Thought leadership—social media is an ideal venue in which to establish your company as a thought leader. Many companies effectively utilize social media blogging sites to provide company-specific content. Not only does this show your customers that you are a thought leader, it also generates conversation on the topic you choose to blog about.… Read the rest