Social Media + Search Trends 5/5/2015 Research

Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
https://blog.hubspot.com/blog/tabid/6307/bid/30862/Mobile-App-Usage-Trumps-Web-Browsing-at-94-Minutes-a-Day-Data.aspx

The Mobile Browser Is Dead, Long Live The App
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

App Analytics & Marketing Blog
http://info.localytics.com/blog

Everything You Need to Know About Mobile App Search
https://moz.com/blog/mobile-app-search

Why Responsive Websites: Responsive vs. Mobile Sites and Mobile Apps
http://www.mannixmarketing.com/blog/mobile-sites-apps-responsive-designs/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
https://blog.gleam.io/likes/

Desktop & Mobile: One Content Strategy to Rule Them All
https://blog.hubspot.com/marketing/desktop-mobile-content-strategy-var

Re-targeting on Facebook
https://www.adroll.com/product/facebook

Facebook Exchange
https://en-gb.facebook.com/business/a/online-sales/facebook-exchange

How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
http://marketingland.com/panda-4-1-changes-content-performance-strategy-103850
Facebook Exchange (FBX)
Facebook Exchange & Ads API in One Platform
Achieve ROI objectives at scale using FBX in conjunction with prospecting and custom audience targeting through the native Facebook Ads API.… Read the rest

Trending Search Engines

What’s Trending
http://whatstrending.com/Trending Search Engines-6
Google Trends
http://www.google.com/trends/

Trending Search Engines-1

Twitter / Trends
https://mobile.twitter.com/trends

Trending Search Engines-2

Trending on Instagram
http://www.oninstagram.com/trending

Top Hashtags
http://top-hashtags.com/

http://top-hashtags.com/instagram/

Trending Search Engines-3

Twitter Search
https://twitter.com/searchhome

YouTube Trends Dashboard – YouTube
https://www.youtube.com/trendsdashboard

Trending Search Engines-5

Finding Popular Conversations on Facebook
http://newsroom.fb.com/news/2014/01/finding-popular-conversations-on-facebook/

 … Read the rest

Mobile Google and Facebook Ad Research 3/10/15

surfing the dark wave
Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Let’s talk latest change to Google’s algorithm. What types of business succeeded (with it); what types of data did it favor; what do these changes mean for the search industry?
It actually wasn’t as substantial an update as everybody reported, merely a continuation and amplification of the direction Google has been going in for the last three or four years. Pigeon largely benefited well-branded, well-structured websites. If you have a very strong brand, good brand recognition, and lots of brand name searches — you benefited.

In general, the update favored brands and hurt small businesses. That seems to be the initial data. We haven’t seen any substantial changes, although I do think there have been multiple algorithm updates since then that have flown under the radar where the quality of results have gotten better.… Read the rest

1-8-15 Search + Mobile Marketing Research

Sunset Beach Dance
Conversation: Where’s Paid Search Going In 2014? #smx #33A
http://www.bruceclay.com/blog/paid-search-trends-2014/

Gagan: It’s the basics. Have good creative. Write better creative, and leverage technology resources to do so if you can’t on your own. Differentiate your brand.

Frank: Data and data quality. Look outside your budget, your existing PPC capabilities and make sure you’re optimizing the quality of your data you’re creating on your site.

core paid search 2014 market trends
https://www.google.com/search?q=core+paid+search+2014+market+trends&ie=utf-8&oe=utf-8

Sepia Diver

2014 Digital Trends And Predictions From Marketing Thought Leaders

http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/

Top 5 Priorities for Marketers in 2015
http://insights.marinsoftware.com/tag/marin-software/

Programmatic buying brings in the new era in online advertising
http://finance.yahoo.com/news/programmatic-buying-brings-era-online-193202228.html
Tropical ParadiseProgrammatic for Dummies
Everyone says it’s exploding, but what is it?

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#intro

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#what-programmatic-anyway-1

The decline of the mobile web
http://cdixon.org/2014/04/07/the-decline-of-the-mobile-web/

Sunset Beach Dance 2

Google Sees Deeper App Content As Key To Mobile Usage
http://searchengineland.com/google-seeks-reassert-mobile-deeper-app-indexing-186102

Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy
http://www.socialmediatoday.com/content/thanks-google-youtube-now-viable-channel-any-social-media-strategy

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

How will changes to Google’s rich snippets algorithm impact your video SEO strategy?… Read the rest

10-10-14 Search + Mobile Marketing Research

Tarky7 Marketing

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?… Read the rest

Filter Bubble?

Filter Bubble Linnea + Ca$h 2012
Filter Bubble

A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google’s personalised search results and Facebook’s personalised news stream. The term was coined by internet activist Eli Pariser in his book by the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Pariser related an example in which one user searched Google for “BP” and got investment news about British Petroleum while another searcher got information about the Deepwater Horizon oil spill and that the two search results pages were “strikingly different.” The bubble effect may have negative implications for civic discourse, according to Pariser, but there are contrasting views suggesting the effect is minimal[4] and addressable.… Read the rest