1-8-15 Search + Mobile Marketing Research

Sunset Beach Dance
Conversation: Where’s Paid Search Going In 2014? #smx #33A
http://www.bruceclay.com/blog/paid-search-trends-2014/

Gagan: It’s the basics. Have good creative. Write better creative, and leverage technology resources to do so if you can’t on your own. Differentiate your brand.

Frank: Data and data quality. Look outside your budget, your existing PPC capabilities and make sure you’re optimizing the quality of your data you’re creating on your site.

core paid search 2014 market trends
https://www.google.com/search?q=core+paid+search+2014+market+trends&ie=utf-8&oe=utf-8

Sepia Diver

2014 Digital Trends And Predictions From Marketing Thought Leaders

http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/

Top 5 Priorities for Marketers in 2015
http://insights.marinsoftware.com/tag/marin-software/

Programmatic buying brings in the new era in online advertising
http://finance.yahoo.com/news/programmatic-buying-brings-era-online-193202228.html
Tropical ParadiseProgrammatic for Dummies
Everyone says it’s exploding, but what is it?

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#intro

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#what-programmatic-anyway-1

The decline of the mobile web
http://cdixon.org/2014/04/07/the-decline-of-the-mobile-web/

Sunset Beach Dance 2

Google Sees Deeper App Content As Key To Mobile Usage
http://searchengineland.com/google-seeks-reassert-mobile-deeper-app-indexing-186102

Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy
http://www.socialmediatoday.com/content/thanks-google-youtube-now-viable-channel-any-social-media-strategy

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

How will changes to Google’s rich snippets algorithm impact your video SEO strategy?… Read the rest

11-12-14 Search + Mobile Marketing Research

Green fire girl

The Brief History of Social Media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Slack: Be less busy
https://slack.com/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/#prettyPhoto

More Insight into IgnitionOne’s Q3 2014 Digital Marketing Report
http://digitalmarketingsuite.com/2014/10/07/more-insight-into-ignitionones-q3-2014-digital-marketing-report/

HeadPhones Girl

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.
http://www.shopigniter.com/moves-from-google-and-yahoo-confirm-the-slow-death-of-display-advertising/

How to Win in Organic Search: Tips from Google, Bing and Brands
http://searchenginewatch.com/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands

Digital: As Mobile Grows Rapidly, the Pressures on News Intensify
http://www.stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/

CafeChocolateCakegirl

Sorry Google; you can Keep it to yourself
https://gigaom.com/2013/03/20/sorry-google-you-can-keep-it-to-yourself/

Introducing Facebook’s Audience Network
https://developers.facebook.com/blog/post/2014/04/30/audience-network/

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
http://techcrunch.com/2014/10/07/facebook-audience-network-ads/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

HairFlickGirl

ConsumerAcquisition
http://www.consumeracquisition.com/

Facebook video offering
http://tinyurl.com/llvjmv9

Premium Video Ads on Facebook
https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook-UK

Estimated Total Conversions: New Insights for the Multi-Screen World
https://www.thinkwithgoogle.com/products/adwords-conversions.html

http://tinyurl.com/oq2yyaq

Google Display Network
http://www.google.com/ads/displaynetwork/

OMG - Girl in Woods

Google Display Network
http://tinyurl.com/njloqer

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

Google mobile ads get more clicks, less money
http://money.cnn.com/2014/10/16/technology/mobile/google-mobile/

IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

cost of mobile ads vs desktop for 3rd quarter 2014
http://tinyurl.com/ncwtfcvRead the rest

Digital Ad Space on the Web is Not Infinite

Yellow Girl
Digital Ad Space on the Web is not infinite, as media buys are finding out for the 2014 elections.  A great article in today’s NYTimes by
Campaigns Find Ad Space Finite, Even on the Web
http://www.nytimes.com/2014/10/12/us/campaigns-find-ad-space-finite-even-on-the-web.html

“One of the good things we’re seeing this cycle is it’s not even an afterthought,” Mr. Skatell said. “They’re coming and saying, ‘Let’s do digital,’ and then if there are constraints on TV, they’re coming back again and saying, ‘Let’s buy more digital.’ ”

In July, Robert Willington, the president of Swiftkurrent, a Republican digital marketing company that is working on Scott Brown’s Senate campaign in New Hampshire, purchased “a lot” of the available YouTube inventory in the state for future ads.

Swiftkurrent Republican
http://swiftkurrent.com/

And in August, IMGE, a digital advocacy agency handling online strategy for Karl Rove’s Crossroads GPS, snapped up all available YouTube inventory in Alaska for the final weeks of the Senate race there.… Read the rest

10-10-14 Search + Mobile Marketing Research

Tarky7 Marketing

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?… Read the rest

Search + Mobile Marketing Research 6-9-2014

CCCPGirl
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.

From a desktop it’s different. The smartphone screen is too small. The idea to reduce the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects requires something other than providing searchers with a preview of the page, similar to the way the engine does on desktop searches.

http://www.mediapost.com/publications/article/227390/google-penalizing-brands-when-smartphone-clicks-do.html

Facebook Ad Trends Show CPCs & CTRs Increasing

To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014.… Read the rest

Search Engine Marketing Data Research Q2 2014 Part 2

Woman with White Horns
As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over the past year few months, many brands and agencies have been insisting on making guaranteed buys using Nielsen’s online campaign ratings (OCR) or to a lesser extent, comScore’s validated Campaign Essentials (VCE).

Our clients are hiring us to be able to anticipate these shifts in trends. However, that being said, the cost of engagement relative to overall consulting and campaign research and discovery has risen, as we are needing to bring onboard higher costs creatives and well as new A/B testing

Up is down, black is white. SEO/SEM has become way more complex over the last couple of years.… Read the rest

Why Advertising is Failing is Obvious to Anyone Paying Attention

slub

Why advertising is loosing its effectiveness on the consumer.

Brands don’t realize that digital has made them transparent

It’s OK for brands to make mistakes. However, when they start lying about them and misleading the public, anything that a brand says is thrown into question, including in advertising. Here’s why your company’s “dead bodies” are going be known whether you want them to or not.

Consumers now define your image, not ads

Brands can’t shout from the mountaintop anymore about who they are. Here’s why consumers now define your public perception and why you should embrace this shift.

Customer reviews and social media are cutting through your marketing

When commercials were on the top of the marketing food chain, the public only got their information through the company.… Read the rest

Advertising Agencies have abandoned creativity on the Web

Creative Agencies Have Abandoned the Web
“Most ads are ugly, tasteless, lie-filled, loud, ignorant, condescending wastes of time built by people who are amoral, manipulative and intellectually under-endowed.”

“to use creativity to triggers emotions in order to convert an idea into an action. No amount of algorithms or trickery is going to overcome the fact that creativity and scarcity will drive more actions than any machine learning… we have abandoned this basic principal and have created the problem ourselves. Focus on the experience and people will embrace.”

“If you want my attention, show me good, funny, informative ads..”

This is the crux of the biscuit here. When it comes to online marketing + advertising, agencies abandoned creativity in the pursuit of aggregate data. Funny, creative, ironic, intelligent ads on the web are few and far between.

Read the rest

Facebook, Facebook, Facebook, we hardley knew ye !

A relevant quote from the ether, found though Flickr:

“I’m done with Facebook. I’ve never really seen the value in it (except Scrabulous, perhaps) and I am getting increasingly uneasy about handing over so much information to them. The recent Beacon debacle was revelatory.

So I’m saying goodbye. I do sincerely hope that all 201 of my friends will continue to be my friends — you know where to find me! Please invite me to your parties via good ol’ fashioned email (I also accept phone calls); we can compare relative hotness and trivia knowledge in real life.

As it turns out, you can only *deactivate* your account on your own. An email to customer service revealed how to fully delete it from their servers:

“If you want your information removed from our servers, we can do this for you.… Read the rest

Google PR ‘comment spam on blogs’ attack thwarted !

Attack Of The Fake Search Results

A massive attempt to defraud search users was thwarted yesterday, according to the BBC. Hackers created thousands of booby-trapped Web sites that tricked Google, MSN and Yahoo search crawlers into ranking them very high. The hackers used comment spam on blogs to achieve the high results. The Web sites would come up in search results for terms like “Christmas gifts” and “hospice,” the report said. Users who clicked on these fake sites risked having their computers hijacked and their personal information stolen.

However, the attack was uncovered yesterday. “This was fairly epic,” said Alex Eckelberry, who heads Sunbelt Software, one of the firms that uncovered the attack. Eckelberry said tens of thousands of domains were used in the attack and that most were Chinese registered and hosted in the U.S.… Read the rest

FaceBook Fumbles !

Facebook Revamps Beacon Program Amid Protests

“Confronted with growing resistance to it’s new ad program, Facebook late Thursday said it would no longer publish information about users’ online purchases without their explicit consent.

The move comes nine days after activist organization MoveOn.org launched a protest group on Facebook demanding that the company revamp its three-week-old Beacon program, which tells members about their friends’ purchases on other sites. MoveOn urged that Facebook not share such information without first obtaining users’ affirmative agreement. By Thursday, more than 50,000 members had joined the MoveOn group, dubbed “Petition: Facebook, stop invading my privacy!”

Facebook capitulated to the protesters late Thursday, announcing that it would require users’ opt-in consent to the Beacon program.

One major e-commerce player, Overstock.com, told OnlineMediaDaily it suspended the Beacon program on Nov.… Read the rest