“One of the good things we’re seeing this cycle is it’s not even an afterthought,” Mr. Skatell said. “They’re coming and saying, ‘Let’s do digital,’ and then if there are constraints on TV, they’re coming back again and saying, ‘Let’s buy more digital.’ ”
In July, Robert Willington, the president of Swiftkurrent, a Republican digital marketing company that is working on Scott Brown’s Senate campaign in New Hampshire, purchased “a lot” of the available YouTube inventory in the state for future ads.
And in August, IMGE, a digital advocacy agency handling online strategy for Karl Rove’s Crossroads GPS, snapped up all available YouTube inventory in Alaska for the final weeks of the Senate race there.… Read the rest
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.
From a desktop it’s different. The smartphone screen is too small. The idea to reduce the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects requires something other than providing searchers with a preview of the page, similar to the way the engine does on desktop searches.
To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014.… Read the rest
As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over the past year few months, many brands and agencies have been insisting on making guaranteed buys using Nielsen’s online campaign ratings (OCR) or to a lesser extent, comScore’s validated Campaign Essentials (VCE).
Our clients are hiring us to be able to anticipate these shifts in trends. However, that being said, the cost of engagement relative to overall consulting and campaign research and discovery has risen, as we are needing to bring onboard higher costs creatives and well as new A/B testing
Up is down, black is white. SEO/SEM has become way more complex over the last couple of years.… Read the rest
Why advertising is loosing its effectiveness on the consumer.
Brands don’t realize that digital has made them transparent
It’s OK for brands to make mistakes. However, when they start lying about them and misleading the public, anything that a brand says is thrown into question, including in advertising. Here’s why your company’s “dead bodies” are going be known whether you want them to or not.
Consumers now define your image, not ads
Brands can’t shout from the mountaintop anymore about who they are. Here’s why consumers now define your public perception and why you should embrace this shift.
Customer reviews and social media are cutting through your marketing
When commercials were on the top of the marketing food chain, the public only got their information through the company.… Read the rest
“Most ads are ugly, tasteless, lie-filled, loud, ignorant, condescending wastes of time built by people who are amoral, manipulative and intellectually under-endowed.”
“to use creativity to triggers emotions in order to convert an idea into an action. No amount of algorithms or trickery is going to overcome the fact that creativity and scarcity will drive more actions than any machine learning… we have abandoned this basic principal and have created the problem ourselves. Focus on the experience and people will embrace.”
“If you want my attention, show me good, funny, informative ads..”
This is the crux of the biscuit here. When it comes to online marketing + advertising, agencies abandoned creativity in the pursuit of aggregate data. Funny, creative, ironic, intelligent ads on the web are few and far between.
A relevant quote from the ether, found though Flickr:
“I’m done with Facebook. I’ve never really seen the value in it (except Scrabulous, perhaps) and I am getting increasingly uneasy about handing over so much information to them. The recent Beacon debacle was revelatory.
So I’m saying goodbye. I do sincerely hope that all 201 of my friends will continue to be my friends — you know where to find me! Please invite me to your parties via good ol’ fashioned email (I also accept phone calls); we can compare relative hotness and trivia knowledge in real life.
As it turns out, you can only *deactivate* your account on your own. An email to customer service revealed how to fully delete it from their servers:
“If you want your information removed from our servers, we can do this for you.… Read the rest
A massive attempt to defraud search users was thwarted yesterday, according to the BBC. Hackers created thousands of booby-trapped Web sites that tricked Google, MSN and Yahoo search crawlers into ranking them very high. The hackers used comment spam on blogs to achieve the high results. The Web sites would come up in search results for terms like “Christmas gifts” and “hospice,” the report said. Users who clicked on these fake sites risked having their computers hijacked and their personal information stolen.
However, the attack was uncovered yesterday. “This was fairly epic,” said Alex Eckelberry, who heads Sunbelt Software, one of the firms that uncovered the attack. Eckelberry said tens of thousands of domains were used in the attack and that most were Chinese registered and hosted in the U.S.… Read the rest
“Confronted with growing resistance to it’s new ad program, Facebook late Thursday said it would no longer publish information about users’ online purchases without their explicit consent.
The move comes nine days after activist organization MoveOn.org launched a protest group on Facebook demanding that the company revamp its three-week-old Beacon program, which tells members about their friends’ purchases on other sites. MoveOn urged that Facebook not share such information without first obtaining users’ affirmative agreement. By Thursday, more than 50,000 members had joined the MoveOn group, dubbed “Petition: Facebook, stop invading my privacy!”
Facebook capitulated to the protesters late Thursday, announcing that it would require users’ opt-in consent to the Beacon program.
One major e-commerce player, Overstock.com, told OnlineMediaDaily it suspended the Beacon program on Nov.… Read the rest