Avant Garde Magazine 1968 and Avant Garde The Font

Avant Garde 11-5-1968
Avant Garde ~ One of the great fonts of the later, mid 20th Century.  The font was chosen recently by Liz Riviere in one of our current collaborations, a website cataloging the life work by Dorothy Browdy Kushner, commissioned by her son, the artist Robert Kushner.

In doing the simple research to explain to Liz why she had hit a winner in terms of font choices, I came upon scans from the actual magazine that the font Avant Garde was designed.  This discovery took me on a fast, unexpected trip down memory lane and childhood.

My father was an industrial designer, and in the late 60s subsribed to cutting edge design magazines at the time.  One of those magazine was Avant Garde.  This particular issue of Avant Garde

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http://westread.blogspot.com/2014/03/avant-garde-5-november-1968.html

The header image has one of her California painting in the background.… Read the rest