Here are links and excerpts to some recent research I have been doing on social media marketing specifically for business to business. What was most interesting is that the use of social media for B2B and B2C is actually quite similar, which of course makes sense. The notion that you can only use one way messaging as in traditional marketing is as dead as dead can be. The challenge of social media remains the same.
Opportunities and Challenges of Social Media in the Workplace
Thought leadership—social media is an ideal venue in which to establish your company as a thought leader. Many companies effectively utilize social media blogging sites to provide company-specific content. Not only does this show your customers that you are a thought leader, it also generates conversation on the topic you choose to blog about.… Read the rest
Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest
“Social media” is a bit of a misnomer, as the term is used to describe many different and diverse communities online. An essential concept that gets lost is the fact that all these different online communities (social media platforms) have very different cultures. The best way to grok each individual culture is to immerse oneself in a given community for a significant length of time.
The challenge in utilizing social media is understanding how to adapt the message and become part of the native conversation. Being tone deaf to the unique social media culture in question can have sharply negative results. Interactions on Facebook are very different from sending out a hashtag laden tweet. Posting an Instagram photo with relevant hashtags takes a wholly different attitude than uploading a set of images into a Pinterest account. … Read the rest
The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise
Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.
“What happened at Rumbula was unimaginable…beyond words. Aron lost his mother there, but he survived, and over six decades of painting, Aron worked out the evil he experienced on canvas and turned it into truth and beauty. More intimately, his paintings in the book reveal his remarkable journey of personal alchemy as he overcame evil and reclaimed his light. His life is a testament to the power of the human spirit to heal. On this Holocaust Remembrance Day (Yom HaShoah), let us remember those who were lost, celebrate those who survived and commit to living in peace with ourselves and each other. Blessings to all.”
As WordPress gets more sophisticated and WordPress Themes become more interesting, powerful and complex, the code itself begins to bog down. One of the better ways to troubleshoot this issues is by using Google Developers PageSpeed Insights.
I just had to do some research on a photographer’s WordPress site to attempt to fix some of these problems. Here are some links to plugins that will help in this process.
Another useful way to speed up your WordPress site is to use a CDN (Content Delivery Network) A CDN is basically a network of multiple servers that are located at various different places in the world.… Read the rest
Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them
Let’s talk latest change to Google’s algorithm. What types of business succeeded (with it); what types of data did it favor; what do these changes mean for the search industry? It actually wasn’t as substantial an update as everybody reported, merely a continuation and amplification of the direction Google has been going in for the last three or four years. Pigeon largely benefited well-branded, well-structured websites. If you have a very strong brand, good brand recognition, and lots of brand name searches — you benefited.
In general, the update favored brands and hurt small businesses. That seems to be the initial data. We haven’t seen any substantial changes, although I do think there have been multiple algorithm updates since then that have flown under the radar where the quality of results have gotten better.… Read the rest