A poem for Fall 2014

Fall brings to me a melancholy that aches deep inside my soul. Living in a place where the seasons change is both sweet and sad.

As the leaves catch fire with color, torn from the trees, falling and whirling about, the context of life shifts and becomes barren. What was once lush forest is now naked trees, standing bones awaiting the snows of winter.

As I walk through this new world at dusk I hear whispers of ancient songs, sung by the ghosts who have been released as the leaves of the trees have fallen.

The chill in the air as the season changes is only partly from the shift to oncoming winter. These ghosts sing to my melancholy, stirring up feelings that have lain dormant during the spring and summer months.… Read the rest

10-10-14 Search + Mobile Marketing Research

Tarky7 Marketing

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?… Read the rest

Richard Tarnas Archetypal Cosmology + Deep History

Richard Tarnas
http://en.wikipedia.org/wiki/Richard_Tarnas

Richard Tarnas
Archetypal Cosmology and Deep History
http://cosmosandpsyche.com/about/

Richard Tarnas is the founding director of the graduate program in Philosophy, Cosmology, and Consciousness at the California Institute of Integral Studies in San Francisco, where he currently teaches. Born in 1950 in Geneva, Switzerland, of
American parents, he grew up in Michigan, where he received a classical Jesuit education. In 1968 he entered Harvard, where he studied Western intellectual and cultural history and depth psychology, graduating with an A.B. cum laude in 1972.

For ten years he lived and worked at Esalen Institute in Big Sur, California, studying with Stanislav Grof, Joseph Campbell,  Gregory Bateson, Huston Smith, and James Hillman, later serving as Esalen’s director of programs and education. He received his Ph.D. from Saybrook Institute in 1976 with a dissertation on LSD psychotherapy, psychoanalysis, and spiritual transformation.… Read the rest

Frank Schirrmacher, German Newspaper Publisher, RIP

Frank Schirrmacher
Frank Schirrmacher, German Newspaper Publisher, Dies at 54
http://www.nytimes.com/2014/06/15/world/europe/frank-schirrmacher-german-newspaper-publisher-dies-at-54.htm

How Powerful is Game Theory? Part 1 – A Satanic Game?
http://www.strategies-for-uncertainty.com/?p=126
Ego von Frank Schirrmacher
The Elite Look Down on Democracy by Jens Berger and Hans Springstein
Wednesday May 15th, 2013 4:24 AM

FRANK SCHIRRMACHER’S NEW BOOK “EGO – THE GAME OF LIFE”- NOT MARKET-CONFORMING

The thought-models of the economy have conquered practically all other social sciences. The person in these models is a homo oeconomicus, a rational agent whose only drive is maximizing his benefits. In this view of the person, only an action with the driving force of egoism is rational. The rational action of individuals who must sell themselves on the labor market has an irrational moment. People carry out repressions that they cannot see because of the irrationality of the whole.… Read the rest

Search + Mobile Marketing Research 6-9-2014

CCCPGirl
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.

From a desktop it’s different. The smartphone screen is too small. The idea to reduce the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects requires something other than providing searchers with a preview of the page, similar to the way the engine does on desktop searches.

http://www.mediapost.com/publications/article/227390/google-penalizing-brands-when-smartphone-clicks-do.html

Facebook Ad Trends Show CPCs & CTRs Increasing

To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014.… Read the rest

Digital Font Foundries / Font Foundries

Foundry HDR-1200jpg
I have been a designer for my whole life.  My father was an industrial designer specializing in packaging graphics and corporate identity.  I spent my summers running a ‘stat camera’ and doing layout with letraset sheets in his design studio in Boston.  In whatever incarnation my life and career has taken, from actor, to photo assistant to NYC photographer to SEO guy to WordPress developer to Online Media Strategist, design has always been the boilerplate of reference.

The names of fonts were as familiar as the names of cars and hotrods on the street,  Franklin Gothic. Futura. Gil Sans. Goudy Sans. Helvetica Optima. Syntax. Univers. Bembo, Times New Roman, the names scroll on in my mind.

When I bought my first Mac (an LC II), it was in the quest to be able to print out a dynodex file into my swanky Filofax. … Read the rest

How NFL Teams Degrade Their Cheerleaders

A Miami Dolphins cheerleader performs at Aloha Stadium during the 2012 National Football League Pro Bowl

Jiggle Tests, Dunk Tanks, and Unpaid Labor: How NFL Teams Degrade Their Cheerleaders
http://www.motherjones.com/media/2014/05/nfl-cheerleader-lawsuits-sexism

NFL cheerleaders live miserable lives of silent degredation
http://boingboing.net/2014/05/22/nfl-cheerleaders-live-miserabl.html

How to Exploit People (NFL cheerleaders)
http://www.sportsonearth.com/article/76061588/nfl-cheerleaders-exploitation-lawsuits-for-working-rights-minimum-wage?tcid=tw_share#!PROm2

Just Cheer, Baby
http://espn.go.com/espn/feature/story/_/id/10702976/just-cheer-baby-lacy-t-sues-oakland-raiders

Image TSgt Michael R. Holzworth Read the rest

Search + Mobile Marketing Research 5-20-14

Gandalf Checking Email
We are going to see a huge increase in location-based marketing. With the rapid proliferation of devices, and the explosion of the Internet of Things, people will be carrying, utilizing, and depending on their devices more than ever. As part of the increased dependency, there is an increased expectation of services and personalization.

The social, mobile web has digitized information and allowed us all to connect with anyone, anywhere. When we need information, we can find it instantly. But digital disruption is about more than just information. As brands, we need to kill promotional marketing messages and start providing customer-centric information that is helpful to our target customers.

Smartphones and tablets have effectively become the center—and integrating components—of consumers’ multiplatform lives. In that sense, though, mobile is more than “the new desktop.” It has a role with far greater significance than simply serving as a substitute computing device.… Read the rest

Mobile Marketing Statistics 2014

 

Mobile Social Media Girl
Mobile Marketing Statistics 2014
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Mobile traffic up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011.
http://www.smartinsights.com/digital-marketing-strategy/ccmary-meeker-2013-internet-trends-in-the-usa/#comments-section

Published May 2013 by Mary Meeker and Liang Wu
The latest edition of the annual Internet Trends
http://www.kpcb.com/insights/2013-internet-trends

Mobile marketing strategy guide
http://www.smartinsights.com/guides/mobile-marketing-guide/

Mobile marketing briefing
http://www.smartinsights.com/guides/mobile-marketing-briefing/

4th Quarter Online Mobile Traffic Up 40% Over Last Year
http://www.mediapost.com/publications/article/217210/4th-quarter-online-mobile-traffic-up-40-over-last.html

April 2014 Report:
Small Business Rollercoaster Continues
http://www.nfib.com/surveys/small-business-economic-trends/

SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
http://searchenginewatch.com/article/2340362/SEO-PPC-Q1-2014-Trends-not-provided-Mobile-Bing-Ads-All-Grow-Reports

The Search Agency’s State of Paid Search Report: Q1 2014
http://info.thesearchagency.com/StateofPaidSearchQ12014.html

RKG Digital Marketing Report Highlights Mobile Traffic Growth; Strong Impact of Product Ads in Paid Search
http://www.rimmkaufman.com/announcements/rkg-q1-2014-report-highlights-mobile-traffic-growth/

5 Tips for Using Facebook News Feed Ads
http://searchenginewatch.com/article/2333625/5-Tips-for-Using-Facebook-News-Feed-AdsRead the rest

Filter Bubble?

Filter Bubble Linnea + Ca$h 2012
Filter Bubble

A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google’s personalised search results and Facebook’s personalised news stream. The term was coined by internet activist Eli Pariser in his book by the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Pariser related an example in which one user searched Google for “BP” and got investment news about British Petroleum while another searcher got information about the Deepwater Horizon oil spill and that the two search results pages were “strikingly different.” The bubble effect may have negative implications for civic discourse, according to Pariser, but there are contrasting views suggesting the effect is minimal[4] and addressable.… Read the rest

A Modern Mystic ~ Contemporary Guru

Fiery Meteorites raining down from Space

Eckhart Tolle    https://www.eckharttolle.com
Mary Anne Williamson    http://www.marianne.com
John Ruskan    http://www.emclear.com
Julia Cameron    http://juliacameronlive.com
Neale Donald Walsch    http://www.nealedonaldwalsch.com
David R Hawkins    https://www.veritaspub.com
Miguel Angel Ruiz    http://www.miguelruiz.com
Thomas Moore     http://careofthesoul.net
Raymond Grace    http://www.raymongrace.us

Vaddy Ratner Site
http://www.vaddeyratner.com/
Don Miguel Ruiz Site
http://www.miguelruiz.com/
Marianne Williamson!
http://www.marianne.com/
Neale Donald Walsch Site
http://www.nealedonaldwalsch.com/
The Secret
http://thesecret.tv/living.html
Neale Donald Walsch (Google Search)
http://goo.gl/wpKxFD
Don Miguel Ruiz (Google Search)
http://goo.gl/oQUlVd
Dr Micheal Lennox Dreaming Interpretation
http://www.dreaminginterpretation.com/

“Are you a mystic? You’ve probably never thought of yourself as one. You’ll rarely find a mystic calling herself a mystic, though anyone who seeks to experience the Divine on a personal and intimate level could be on the mystic’s path. The path of a mystic is one of the heart; it’s for those who have fallen in love with the Creator or creation itself.”
http://www.sedonameditation.Read the rest

40 Great Content Tools

At The Beach
I was stunned to click the link to 40+ Tools & Tips to Execute a Winning Content Strategy by Chuck Price and to find so much great information and links to so many awesome tools.  Some of the tools I have used and use currently, but to have them all in one place on one web page is pretty awesome.  I will return to give deeper edits to this page, or even delete it entirely, but I found it useful, inspirational and too damn good to not to want to have it as a reference. I have put a huge no index, no follow on this post, in order to not have this appear as total duplicate content.

There really is no excuse for poor content in 2014.… Read the rest