Social Media + Search Trends 6/4/2015 Research

The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise

Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.

http://www.periscopix.co.uk/blog/the-alliance-strikes-back-bing-yahoo-search-share-sees-biggest-rise/

Google searches for a way to avoid Microsoft’s fate
A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company

http://www.theguardian.com/technology/2015/jan/18/google-search-way-avoid-microsoft-fate

Huge Surge in Search, Display and Mobile Spends as Marketers Move to Digital

IgnitionOne’s newest report highlights a 26% year-over-year spend growth for Q1 2015 with Yahoo!/Bing chipping away at Google’s market share.

http://digitalmarketingsuite.com/category/reports/

15 Expert Predictions for PPC & Search Marketing in 2015

http://www.wordstream.com/blog/ws/2014/12/02/ppc-predictions-2015

SEO Trends 2015: 45 Experts On The Future Of Search

http://www.momentology.com/3523-seo-trends-2015-45-experts-on-the-future-of-search/

About estimated conversions

These days, customers are constantly connected. They use many devices to communicate, entertain themselves, and shop. For advertisers, it can be challenging to measure conversions that start on one device or browser and end on another. And it can be challenging to see how some ad clicks lead to store visits or phone call conversions.

https://support.google.com/adwords/answer/3419678?hl=en

Estimated Total Conversions: New insights for the multi-screen world

People are constantly connected, using multiple devices throughout the day to shop, communicate and stay entertained.  A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics.

As consumers are increasingly on the go and switching between devices, marketers are telling us they want to see a more complete and accurate picture of how their online advertising drives conversions.  Conversions can come in many forms: visits to stores, phone calls, app downloads, website sales or purchases made after consulting various devices.  Getting better insight into these complex purchase paths can help you optimize your online advertising and allocate budget more effectively.

http://adwords.blogspot.com/2013/10/estimated-total-conversions.html

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
The Future Is Mobile

This will come as no surprise as Smartphone penetration and usage continues to grow. Recent research from Telemetrics shows that 50% of people start their search on a mobile device and an increasing number of people use mobile exclusively for search. For certain type of searches such as restaurants the search figures are much higher, Yelp report 59% of all their searches are on mobile.

Google referenced mobile extensively when announcing Hummingbird, sentences started with “You can pull up your phone and …”  They focused on improvements to their mobile search “It’s cleaner and simpler, optimized for touch” and “results (are) clustered on cards so you can focus on the answers you’re looking for.”

Google clearly understands the importance of mobile and it will shape future SEO and content marketing strategies. At a minimum all content absolutely has to be optimized for mobile.

http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

The 5 Biggest Mistakes in Mobile App Marketing

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!

As a marketer, mobile is a very powerful place for you to connect with your audience.

However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.

We’re here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:

https://blog.kissmetrics.com/mistakes-in-app-marketing/

3 Steps To Know If Google’s Mobile Update Affected Your Website

Chances are, you heard about “Mobilegeddon,” the much-anticipated update to Google’s algorithm that took effect on April 21. Even though the update hasn’t shown itself to be nearly as earth shattering as its nickname implies, making your site mobile-friendly is still an extremely important initiative for your business. As Boostability CEO Travis Thorpe puts it, “No matter what updates Google releases, Google wants to provide good user experience. If you are providing the best user experience for your users, you don’t need to worry as much about updates.”

http://blog.boostability.com/test-your-website-for-googles-mobile-update/

Analytics Help Mobile App reportsThe Mobile App Reports Mobile App Behavior
Track the detailed ways users interact with your app.

https://support.google.com/analytics/answer/2568878?hl=en

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

http://techcrunch.com/2014/08/21/majority-of-digital-media-consumption-now-takes-place-in-mobile-apps/

Google Optimizing Core Products For Offline

For Google to continue to expand its global ambitions, it’s going to have to get more people on the Internet. And it’s going to have to make sure its products work in areas with spotty service and low-bandwidth connections. Around 2.8 billion people currently have access to the Internet of the roughly 7 billion people on the planet.

http://techcrunch.com/video/google-optimizing-core-products-for-offline/518852254/?cps=gravity_1462_-6280091917547281594

Google’s Quest To Bring The Internet To The Next Billion People

For Google to continue to expand its global ambitions, it’s going to have to get more people on the Internet. And it’s going to have to make sure its products work in areas with spotty service and low-bandwidth connections.

Around 2.8 billion people currently have access to the Internet of the roughly 7 billion people on the planet. Alongside all the company’s special projects, like self-driving cars and head-mounted computers, also lies one of its most important initiatives: getting those 7 billion people online.

http://techcrunch.com/2015/05/28/googles-quest-to-bring-the-internet-to-7-billion-people/#.dsgzip:joR2

Leave a Reply