1-8-15 Search + Mobile Marketing Research

Sunset Beach Dance
Conversation: Where’s Paid Search Going In 2014? #smx #33A
http://www.bruceclay.com/blog/paid-search-trends-2014/

Gagan: It’s the basics. Have good creative. Write better creative, and leverage technology resources to do so if you can’t on your own. Differentiate your brand.

Frank: Data and data quality. Look outside your budget, your existing PPC capabilities and make sure you’re optimizing the quality of your data you’re creating on your site.

core paid search 2014 market trends
https://www.google.com/search?q=core+paid+search+2014+market+trends&ie=utf-8&oe=utf-8

Sepia Diver

2014 Digital Trends And Predictions From Marketing Thought Leaders

http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/

Top 5 Priorities for Marketers in 2015
http://insights.marinsoftware.com/tag/marin-software/

Programmatic buying brings in the new era in online advertising
http://finance.yahoo.com/news/programmatic-buying-brings-era-online-193202228.html
Tropical ParadiseProgrammatic for Dummies
Everyone says it’s exploding, but what is it?

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#intro

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#what-programmatic-anyway-1

The decline of the mobile web
http://cdixon.org/2014/04/07/the-decline-of-the-mobile-web/

Sunset Beach Dance 2

Google Sees Deeper App Content As Key To Mobile Usage
http://searchengineland.com/google-seeks-reassert-mobile-deeper-app-indexing-186102

Thanks to Google, YouTube Is Now a Viable Channel in Any Social Media Strategy
http://www.socialmediatoday.com/content/thanks-google-youtube-now-viable-channel-any-social-media-strategy

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

How will changes to Google’s rich snippets algorithm impact your video SEO strategy?
http://www.amplifyvideo.com/2014/10/how-will-changes-to-googles-rich-snippets-algorithm-impact-your-video-seo-strategy/

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
http://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began

Soutern Cross

The Mobile Browser Is Dead, Long Live The App
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

Want to Shift Ad Dollars Out of TV Into Web Video? Good Luck With That
http://adage.com/article/digitalnext/shift-ad-dollars-tv-web-video-good-luck/240393/

The #1 Product Listing Ads Guide On The Planet
http://cpcstrategy.com/product-listing-ads/

Google: AdWords: Product Listing Ads
http://searchengineland.com/library/google/google-adwords/google-adwords-product-listing-ads

Confetti

The Top 7 Social Media Marketing Trends Dominating 2014
http://www.forbes.com/sites/jaysondemers/2014/07/23/the-top-7-social-media-marketing-trends-dominating-2014/

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