11-12-14 Search + Mobile Marketing Research

Green fire girl

The Brief History of Social Media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Slack: Be less busy
https://slack.com/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/#prettyPhoto

More Insight into IgnitionOne’s Q3 2014 Digital Marketing Report
http://digitalmarketingsuite.com/2014/10/07/more-insight-into-ignitionones-q3-2014-digital-marketing-report/

HeadPhones Girl

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.
http://www.shopigniter.com/moves-from-google-and-yahoo-confirm-the-slow-death-of-display-advertising/

How to Win in Organic Search: Tips from Google, Bing and Brands
http://searchenginewatch.com/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands

Digital: As Mobile Grows Rapidly, the Pressures on News Intensify
http://www.stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/

CafeChocolateCakegirl

Sorry Google; you can Keep it to yourself
https://gigaom.com/2013/03/20/sorry-google-you-can-keep-it-to-yourself/

Introducing Facebook’s Audience Network
https://developers.facebook.com/blog/post/2014/04/30/audience-network/

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
http://techcrunch.com/2014/10/07/facebook-audience-network-ads/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

HairFlickGirl

ConsumerAcquisition
http://www.consumeracquisition.com/

Facebook video offering
http://tinyurl.com/llvjmv9

Premium Video Ads on Facebook
https://www.facebook.com/business/news/Premium-Video-Ads-on-Facebook-UK

Estimated Total Conversions: New Insights for the Multi-Screen World
https://www.thinkwithgoogle.com/products/adwords-conversions.html

http://tinyurl.com/oq2yyaq

Google Display Network
http://www.google.com/ads/displaynetwork/

OMG - Girl in Woods

Google Display Network
http://tinyurl.com/njloqer

pricing for mobile app installs
http://tinyurl.com/ka9ecpx

Google mobile ads get more clicks, less money
http://money.cnn.com/2014/10/16/technology/mobile/google-mobile/

IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC)
http://www.iab.net/research/industry_data_and_landscape/adrevenuereport

cost of mobile ads vs desktop for 3rd quarter 2014
http://tinyurl.com/ncwtfcv

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