10-10-14 Search + Mobile Marketing Research

Tarky7 Marketing

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?
Keep in mind that people on Facebook can control their own privacy. This means you won’t see specifically who clicks on your ads, but you will be able to see general demographic information about the people who click or see your ad.
https://www.facebook.com/help/community/question/?id=1410263012588673

Here’s A Diagram Of How Facebook’s FBX Ad Exchange Works
http://www.businessinsider.com/how-facebooks-fbx-ad-exchange-works-2013-1

How to Market Your Mobile App Make It Useful No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.
https://blog.kissmetrics.com/how-to-market-your-mobile-app/

Jack Loechner Media Post
http://www.mediapost.com/publications/author/1354/jack-loechner/

Tarky7 Marketing 2

Dazeinfo Research Social Media
http://www.dazeinfo.com/category/social-media-2/

Google Organic CTR Study 2014
http://vope.net/google-organic-ctr-study-2014/

Attribution Not Connecting To Marketing Strategies
http://www.mediapost.com/publications/article/235503/attribution-not-connecting-to-marketing-strategies.html

“First Position” Ads Dominate Click Throughs
http://www.mediapost.com/publications/article/235502/first-position-ads-dominate-click-throughs.html

Shared Opinions on Social Media Major Influence on Purchase
http://www.mediapost.com/publications/article/235501/shared-opinions-on-social-media-major-influence-on.html

Building the next generation of display ads for a multi-screen world
http://adwords.blogspot.com/2014/09/building-next-generation-of-display-ads.html

Is Blogging an Outdated Content Marketing Tactic?
http://www.clickz.com/clickz/column/2374889/is-blogging-an-outdated-content-marketing-tactic

Paid Search Trends and Predictions for the Remainder of 2014
Paid Search Spending Explosion According to Search Engine Land, paid search spending isn’t slowing down. In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). Spending in Q2 2014 in the US was up an overall 9% compared to Q2 2013 (IgnitionOne). What do these numbers tell us? The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers.
http://public.ifbyphone.com/paid-search/paid-search-trends-predictions-remainder-2014/

Mobile Cost Per Click Down for PPC in Retail, Business Services
http://searchenginewatch.com/article/2325359/Mobile-Cost-Per-Click-Down-for-PPC-in-Retail-Business-Services

Tarky7 Marketing 3

Retargeter Blog A Crash Course in AdWords Enhanced Campaigns
https://retargeter.com/blog/general/a-crash-course-in-adwords-enhanced-campaigns

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
http://searchenginewatch.com/article/2353616/Mobile-Now-Exceeds-PC-The-Biggest-Shift-Since-the-Internet-

The Mobile Browser Is Dead, Long Live The App
When Mobile Web Dominates Apps in an App-Dominated World

Analytics firm Flurry has published data on mobile usage by US consumers during Q1 2014. While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

The Brief History of Social Media
Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations.

They appear in many forms including blogs and microblogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence.
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Premium Video Advertising: Facebook’s New Market Strategy
Facebook looks to video in bid to compete with YouTube for ads
http://www.sfgate.com/business/article/Facebook-looks-to-video-in-bid-to-compete-with-5807780.php

Tarky7 Marketing 4

Facebook is unleashing its ads—and surveillance—onto the internet at large
http://qz.com/276566/facebooks-latest-assault-on-google-isnt-even-about-facebook/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?
Keep in mind that people on Facebook can control their own privacy. This means you won’t see specifically who clicks on your ads, but you will be able to see general demographic information about the people who click or see your ad.
https://www.facebook.com/help/community/question/?id=1410263012588673

Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide
How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI above anything else.
Here’s the answer: Spend less on each customer you get through Facebook Ads than they are worth to you. But how do you know much an average customer is worth? And how do you know if you’re spending less than that on your Facebook Ads?
http://blog.wishpond.com/post/74072092834/facebook-advertising-costs-cpc-cpm-cpa-cpl-guide

Here’s A Diagram Of How Facebook’s FBX Ad Exchange Works
http://www.businessinsider.com/how-facebooks-fbx-ad-exchange-works-2013-1

Tarky7 Marketing 6

How to Market Your Mobile App ~ Make It Useful

No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.
https://blog.kissmetrics.com/how-to-market-your-mobile-app/

Jack Loechner Media Post
http://www.mediapost.com/publications/author/1354/jack-loechner/

Dazeinfo Research Social Media
http://www.dazeinfo.com/category/social-media-2/

Google Organic CTR Study 2014
http://vope.net/google-organic-ctr-study-2014/

Attribution Not Connecting To Marketing Strategies
http://www.mediapost.com/publications/article/235503/attribution-not-connecting-to-marketing-strategies.html

“First Position” Ads Dominate Click Throughs
http://www.mediapost.com/publications/article/235502/first-position-ads-dominate-click-throughs.html

Shared Opinions on Social Media Major Influence on Purchase
http://www.mediapost.com/publications/article/235501/shared-opinions-on-social-media-major-influence-on.html

Building the next generation of display ads for a multi-screen world
http://adwords.blogspot.com/2014/09/building-next-generation-of-display-ads.html

Is Blogging an Outdated Content Marketing Tactic?
http://www.clickz.com/clickz/column/2374889/is-blogging-an-outdated-content-marketing-tactic

Paid Search Trends and Predictions for the Remainder of 2014
Paid Search Spending Explosion

According to Search Engine Land, paid search spending isn’t slowing down. In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). Spending in Q2 2014 in the US was up an overall 9% compared to Q2 2013 (IgnitionOne). What do these numbers tell us? The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers. http://public.ifbyphone.com/paid-search/paid-search-trends-predictions-remainder-2014/

Mobile Cost Per Click Down for PPC in Retail, Business Services
http://searchenginewatch.com/article/2325359/Mobile-Cost-Per-Click-Down-for-PPC-in-Retail-Business-Services

Paid Search Trends and Predictions for the Remainder of 2014
https://smallbusiness.yahoo.com/advisor/paid-search-trends-predictions-remainder-2014-140011630.html

Retargeter Blog A Crash Course in AdWords Enhanced Campaigns
https://retargeter.com/blog/general/a-crash-course-in-adwords-enhanced-campaigns

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
http://searchenginewatch.com/article/2353616/Mobile-Now-Exceeds-PC-The-Biggest-Shift-Since-the-Internet-

The Mobile Browser Is Dead, Long Live The App
Analytics firm Flurry has published data on mobile usage by US consumers during Q1 2014. While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

When Mobile Web Dominates Apps in an App-Dominated World

The Brief History of Social Media
Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations.

They appear in many forms including blogs and microblogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence.
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Premium Video Advertising: Facebook’s New Market Strategy
Facebook looks to video in bid to compete with YouTube for ads
http://www.sfgate.com/business/article/Facebook-looks-to-video-in-bid-to-compete-with-5807780.php

Facebook is unleashing its ads—and surveillance—onto the internet at large
http://qz.com/276566/facebooks-latest-assault-on-google-isnt-even-about-facebook/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

Tarky7 Marketing 7All photos this post ©Shutterstock

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