Martha Stewart is getting into the online ad network game. Bring the cache of Martha Stewart and related traffic from the MSLO publishing network, this could be a very successful strategy for blogs and websites whose content is narrow, deep and reflect a simpatico style and taste with MSLO.
“Advertise with Martha’s Circle!
Martha’s Circle — a collection of exceptional lifestyle sites and blogs handpicked by our editors — is the most reliable and efficient way to extend your campaign and interact with passionate, quality-minded consumers in a niche environment they trust and treasure.
We have direct relationships with each site and blog, so your campaign is guaranteed great placement, right in the middle of the most relevant content and communities. You can focus your buy around one or more of our four content areas: food, kids, home, and entertaining. And instead of dealing with dozens of web publishers and bloggers, you’ll work directly with an MSLO sales representative.”
Seen on TechCrunch