Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.… Read the rest
An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai
Toyota has had two hugely transformational technology plays in its history: just in time manufacturing, and the hybrid Prius. Now it is shooting for a third with fuel cells.
Interestingly, the same government institutions that helped drive the commercialization of hybrid and battery electric cars (the California Air Resource Board and Japan’s Ministry of Economics Trade and Industry) are also supporting the roll out of hydrogen vehicles despite the fact that there are huge gaps in the environmental, economic and infrastructure case for hydrogen.… Read the rest
If you wanted to get large numbers of people actively engaged in helping to solve global warming, how might you go about it? For years, the main approach in the environmental movement has been to sound the alarm bell and implore people to consume less, switch to green products, recycle, and speak up to companies and politicians. It hasn’t always been an easy sell. However, if the approach of a promising Oakland-based start-up takes hold, there may be another line of action that could become available to ordinary people: directly financing renewable energy.
In January, a company called Mosaic, made a splash in the renewable energy world when it introduced a crowd-funding platform that makes it possible for small, non-accredited investors to earn interest financing clean energy projects.… Read the rest
Here is a whole bunch of information outlining aspects of the current state of hydrogen (H2) relative to now and going into the future.
A hydrogen vehicle is a vehicle that uses hydrogen as its onboard fuel for motive power. Hydrogen vehicles include hydrogen fueled space rockets, as well as automobiles and other transportation vehicles. The power plants of such vehicles convert the chemical energy of hydrogen to mechanical energy either
An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai 5/13/15
But there’s, one more element that Toyota believes is on hydrogen’s side: the business model. For in terms of business model, hydrogen fuel cells are relatively similar to our current internal combustion engines. Just like an internal combustion engine, fuel cells will likely be manufactured in-house by automakers.… Read the rest
Here are links and excerpts to some recent research I have been doing on social media marketing specifically for business to business. What was most interesting is that the use of social media for B2B and B2C is actually quite similar, which of course makes sense. The notion that you can only use one way messaging as in traditional marketing is as dead as dead can be. The challenge of social media remains the same.
Opportunities and Challenges of Social Media in the Workplace
Thought leadership—social media is an ideal venue in which to establish your company as a thought leader. Many companies effectively utilize social media blogging sites to provide company-specific content. Not only does this show your customers that you are a thought leader, it also generates conversation on the topic you choose to blog about.… Read the rest
Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest
“Social media” is a bit of a misnomer, as the term is used to describe many different and diverse communities online. An essential concept that gets lost is the fact that all these different online communities (social media platforms) have very different cultures. The best way to grok each individual culture is to immerse oneself in a given community for a significant length of time.
The challenge in utilizing social media is understanding how to adapt the message and become part of the native conversation. Being tone deaf to the unique social media culture in question can have sharply negative results. Interactions on Facebook are very different from sending out a hashtag laden tweet. Posting an Instagram photo with relevant hashtags takes a wholly different attitude than uploading a set of images into a Pinterest account. … Read the rest
The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise
Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.
“What happened at Rumbula was unimaginable…beyond words. Aron lost his mother there, but he survived, and over six decades of painting, Aron worked out the evil he experienced on canvas and turned it into truth and beauty. More intimately, his paintings in the book reveal his remarkable journey of personal alchemy as he overcame evil and reclaimed his light. His life is a testament to the power of the human spirit to heal. On this Holocaust Remembrance Day (Yom HaShoah), let us remember those who were lost, celebrate those who survived and commit to living in peace with ourselves and each other. Blessings to all.”