Avant Garde Magazine 1968 and Avant Garde The Font

Avant Garde 11-5-1968
Avant Garde ~ One of the great fonts of the later, mid 20th Century.  The font was chosen recently by Liz Riviere in one of our current collaborations, a website cataloging the life work by Dorothy Browdy Kushner, commissioned by her son, the artist Robert Kushner.

In doing the simple research to explain to Liz why she had hit a winner in terms of font choices, I came upon scans from the actual magazine that the font Avant Garde was designed.  This discovery took me on a fast, unexpected trip down memory lane and childhood.

My father was an industrial designer, and in the late 60s subsribed to cutting edge design magazines at the time.  One of those magazine was Avant Garde.  This particular issue of Avant Garde

DSC00128

http://westread.blogspot.com/2014/03/avant-garde-5-november-1968.html

The header image has one of her California painting in the background. I have that set up as a layered Photoshop file, so if you or Robert want to try out some visual ideas, I can send along the file. Or you could suggest one of her paintings (or a few) and I can send you the results.

DSC00131

The font you chose has a rich history as a thoroughly modern font, designed by a group of the some of the most famous typography designers of the later 20th century:

ITC Avant Garde Gothic Standard
ITC Avant Garde Gothic Book Oblique

http://en.wikipedia.org/wiki/ITC_Avant_Garde

“ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface.

The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.

The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.

The font family consists of 5 weights (4 for condensed), with complementary obliques for widest width fonts.”

DSC00146

Digital Ad Space on the Web is Not Infinite

Yellow Girl
Digital Ad Space on the Web is not infinite, as media buys are finding out for the 2014 elections.  A great article in today’s NYTimes by
Campaigns Find Ad Space Finite, Even on the Web
http://www.nytimes.com/2014/10/12/us/campaigns-find-ad-space-finite-even-on-the-web.html

“One of the good things we’re seeing this cycle is it’s not even an afterthought,” Mr. Skatell said. “They’re coming and saying, ‘Let’s do digital,’ and then if there are constraints on TV, they’re coming back again and saying, ‘Let’s buy more digital.’ ”

In July, Robert Willington, the president of Swiftkurrent, a Republican digital marketing company that is working on Scott Brown’s Senate campaign in New Hampshire, purchased “a lot” of the available YouTube inventory in the state for future ads.

Swiftkurrent Republican
http://swiftkurrent.com/

And in August, IMGE, a digital advocacy agency handling online strategy for Karl Rove’s Crossroads GPS, snapped up all available YouTube inventory in Alaska for the final weeks of the Senate race there.

IMGE Democratic
http://www.imge.com/

Orange Honeymoon

In June, Tim Lim, the president of Precision Network, a digital media buyer for Democrats, began purchasing ad space from premium online vendors — Google, Yahoo, Pandora — in Senate battleground states like Colorado and Iowa.

Mr. Lim of Precision Network, who is working with the Democratic House candidate Staci Appel in Iowa, began talking to The Des Moines Register back in August about a home-page takeover, which he reserved for the first two days of early voting in Iowa in September.

“It just shows digital advertising has gotten a lot more sophisticated, and people are planning a lot more in advance,” Mr. Lim said. “If campaigns want that premium space, it requires them to act a lot quicker than they’re used to.”

Precision Democratic
http://precisionnetwork.com/

“Smart campaigns book early, the same way that smart brands book television early,” said Andrew Bleeker, the president of Bully Pulpit Interactive, a Democratic digital marketing company. “We reserve most of the inventory for our clients in the spring to make sure something like this isn’t a factor.”

Bully Pulpit Interactive
http://www.bpimedia.com/

Cool, tough, female student

Images ©Shutterstock

A poem for Fall 2014

Fall 2014-2

Woodford Pond © Kit Latham Photographer.jpg

Fall brings to me a melancholy that aches deep inside my soul. Living in a place where the seasons change is both sweet and sad.

As the leaves catch fire with color, torn from the trees, falling and whirling about, the context of life shifts and becomes barren. What was once lush forest is now naked trees, standing bones awaiting the snows of winter.

As I walk through this new world at dusk I hear whispers of ancient songs, sung by the ghosts who have been released as the leaves of the trees have fallen.

The chill in the air as the season changes is only partly from the shift to oncoming winter. These ghosts sing to my melancholy, stirring up feelings that have lain dormant during the spring and summer months.

Strong fire seems to be the only thing that drives out these wraiths from the edges of my heart. They call to me, these hungry ghost of fall, trying in vain to bewitch as I travel down these wooded paths, waiting for the icy winter to put these ghosts to sleep.

~ Kit Latham
(originally published on my Facebook page, which is private)

Fall 2014 © Kit Latham Photographer

Fall 2014 © Kit Latham Photographer.jpg

10-10-14 Search + Mobile Marketing Research

Tarky7 Marketing

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?
Keep in mind that people on Facebook can control their own privacy. This means you won’t see specifically who clicks on your ads, but you will be able to see general demographic information about the people who click or see your ad.
https://www.facebook.com/help/community/question/?id=1410263012588673

Here’s A Diagram Of How Facebook’s FBX Ad Exchange Works
http://www.businessinsider.com/how-facebooks-fbx-ad-exchange-works-2013-1

How to Market Your Mobile App Make It Useful No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.
https://blog.kissmetrics.com/how-to-market-your-mobile-app/

Jack Loechner Media Post
http://www.mediapost.com/publications/author/1354/jack-loechner/

Tarky7 Marketing 2

Dazeinfo Research Social Media
http://www.dazeinfo.com/category/social-media-2/

Google Organic CTR Study 2014
http://vope.net/google-organic-ctr-study-2014/

Attribution Not Connecting To Marketing Strategies
http://www.mediapost.com/publications/article/235503/attribution-not-connecting-to-marketing-strategies.html

“First Position” Ads Dominate Click Throughs
http://www.mediapost.com/publications/article/235502/first-position-ads-dominate-click-throughs.html

Shared Opinions on Social Media Major Influence on Purchase
http://www.mediapost.com/publications/article/235501/shared-opinions-on-social-media-major-influence-on.html

Building the next generation of display ads for a multi-screen world
http://adwords.blogspot.com/2014/09/building-next-generation-of-display-ads.html

Is Blogging an Outdated Content Marketing Tactic?
http://www.clickz.com/clickz/column/2374889/is-blogging-an-outdated-content-marketing-tactic

Paid Search Trends and Predictions for the Remainder of 2014
Paid Search Spending Explosion According to Search Engine Land, paid search spending isn’t slowing down. In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). Spending in Q2 2014 in the US was up an overall 9% compared to Q2 2013 (IgnitionOne). What do these numbers tell us? The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers.
http://public.ifbyphone.com/paid-search/paid-search-trends-predictions-remainder-2014/

Mobile Cost Per Click Down for PPC in Retail, Business Services
http://searchenginewatch.com/article/2325359/Mobile-Cost-Per-Click-Down-for-PPC-in-Retail-Business-Services

Tarky7 Marketing 3

Retargeter Blog A Crash Course in AdWords Enhanced Campaigns
https://retargeter.com/blog/general/a-crash-course-in-adwords-enhanced-campaigns

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
http://searchenginewatch.com/article/2353616/Mobile-Now-Exceeds-PC-The-Biggest-Shift-Since-the-Internet-

The Mobile Browser Is Dead, Long Live The App
When Mobile Web Dominates Apps in an App-Dominated World

Analytics firm Flurry has published data on mobile usage by US consumers during Q1 2014. While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

The Brief History of Social Media
Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations.

They appear in many forms including blogs and microblogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence.
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Premium Video Advertising: Facebook’s New Market Strategy
Facebook looks to video in bid to compete with YouTube for ads
http://www.sfgate.com/business/article/Facebook-looks-to-video-in-bid-to-compete-with-5807780.php

Tarky7 Marketing 4

Facebook is unleashing its ads—and surveillance—onto the internet at large
http://qz.com/276566/facebooks-latest-assault-on-google-isnt-even-about-facebook/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

Advertisers are finding Facebook as most reliable platform for marketing their brands and drive ROIs on long-term basis. Facebook has exceedingly done well in driving major share of referral traffic to websites both at mobile and desktop level.
http://www.dazeinfo.com/2014/05/26/facebook-inc-fb-advertising-news-feed-ads-report-2014/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
http://www.jonloomer.com/2014/04/28/facebook-ad-rates-placement/

Facebook Premium vs Marketplace ads: do I need to choose?
It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.
http://www.thinkdigital.net/blog/td-blog/facebook-premium-vs-marketplace-ads-do-i-need-to-choose

Facebook ad clickthrough rates – new research
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

Isotree News & Articles Archive
http://www.isotree.com/archives/

Facebook ads’ click-through rates soar in Q3
http://www.internetretailer.com/2013/10/17/facebook-ads-click-through-rates-soar-q3

The Biggest Quarter Ever for Paid Facebook Advertising
http://www.socialmediatoday.com/content/biggest-quarter-ever-paid-facebook-advertising

CTR rate at 8% but the CPM is very high at $10
https://www.facebook.com/help/community/question/?id=10151992939909373

Who click my advertisement, relations between CPC/CPM and daily budget/lifetime?
Keep in mind that people on Facebook can control their own privacy. This means you won’t see specifically who clicks on your ads, but you will be able to see general demographic information about the people who click or see your ad.
https://www.facebook.com/help/community/question/?id=1410263012588673

Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide
How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI above anything else.
Here’s the answer: Spend less on each customer you get through Facebook Ads than they are worth to you. But how do you know much an average customer is worth? And how do you know if you’re spending less than that on your Facebook Ads?
http://blog.wishpond.com/post/74072092834/facebook-advertising-costs-cpc-cpm-cpa-cpl-guide

Here’s A Diagram Of How Facebook’s FBX Ad Exchange Works
http://www.businessinsider.com/how-facebooks-fbx-ad-exchange-works-2013-1

Tarky7 Marketing 6

How to Market Your Mobile App ~ Make It Useful

No matter how well you market your mobile app, if it’s not something people need, they aren’t going to be interested. Your mobile app doesn’t have to be just an extension of your website or another version of your online store that would be of interest to only your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.
https://blog.kissmetrics.com/how-to-market-your-mobile-app/

Jack Loechner Media Post
http://www.mediapost.com/publications/author/1354/jack-loechner/

Dazeinfo Research Social Media
http://www.dazeinfo.com/category/social-media-2/

Google Organic CTR Study 2014
http://vope.net/google-organic-ctr-study-2014/

Attribution Not Connecting To Marketing Strategies
http://www.mediapost.com/publications/article/235503/attribution-not-connecting-to-marketing-strategies.html

“First Position” Ads Dominate Click Throughs
http://www.mediapost.com/publications/article/235502/first-position-ads-dominate-click-throughs.html

Shared Opinions on Social Media Major Influence on Purchase
http://www.mediapost.com/publications/article/235501/shared-opinions-on-social-media-major-influence-on.html

Building the next generation of display ads for a multi-screen world
http://adwords.blogspot.com/2014/09/building-next-generation-of-display-ads.html

Is Blogging an Outdated Content Marketing Tactic?
http://www.clickz.com/clickz/column/2374889/is-blogging-an-outdated-content-marketing-tactic

Paid Search Trends and Predictions for the Remainder of 2014
Paid Search Spending Explosion

According to Search Engine Land, paid search spending isn’t slowing down. In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). Spending in Q2 2014 in the US was up an overall 9% compared to Q2 2013 (IgnitionOne). What do these numbers tell us? The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers. http://public.ifbyphone.com/paid-search/paid-search-trends-predictions-remainder-2014/

Mobile Cost Per Click Down for PPC in Retail, Business Services
http://searchenginewatch.com/article/2325359/Mobile-Cost-Per-Click-Down-for-PPC-in-Retail-Business-Services

Paid Search Trends and Predictions for the Remainder of 2014
https://smallbusiness.yahoo.com/advisor/paid-search-trends-predictions-remainder-2014-140011630.html

Retargeter Blog A Crash Course in AdWords Enhanced Campaigns
https://retargeter.com/blog/general/a-crash-course-in-adwords-enhanced-campaigns

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
http://searchenginewatch.com/article/2353616/Mobile-Now-Exceeds-PC-The-Biggest-Shift-Since-the-Internet-

The Mobile Browser Is Dead, Long Live The App
Analytics firm Flurry has published data on mobile usage by US consumers during Q1 2014. While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

When Mobile Web Dominates Apps in an App-Dominated World

The Brief History of Social Media
Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. At these Web sites, individuals and groups create and exchange content and engage in person-to-person conversations.

They appear in many forms including blogs and microblogs, forums and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, and data, content, image and video sharing, podcast portals, and collective intelligence.
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Premium Video Advertising: Facebook’s New Market Strategy
Facebook looks to video in bid to compete with YouTube for ads
http://www.sfgate.com/business/article/Facebook-looks-to-video-in-bid-to-compete-with-5807780.php

Facebook is unleashing its ads—and surveillance—onto the internet at large
http://qz.com/276566/facebooks-latest-assault-on-google-isnt-even-about-facebook/

What is the cost per install of iOS app in Facebook’s new Mobile App Install Ads program?
http://www.quora.com/What-is-the-cost-per-install-of-iOS-app-in-Facebooks-new-Mobile-App-Install-Ads-program

Tarky7 Marketing 7All photos this post ©Shutterstock

Richard Tarnas Archetypal Cosmology + Deep History

Richard Tarnas
http://en.wikipedia.org/wiki/Richard_Tarnas

Richard Tarnas
Archetypal Cosmology and Deep History
http://cosmosandpsyche.com/about/

Richard Tarnas is the founding director of the graduate program in Philosophy, Cosmology, and Consciousness at the California Institute of Integral Studies in San Francisco, where he currently teaches. Born in 1950 in Geneva, Switzerland, of
American parents, he grew up in Michigan, where he received a classical Jesuit education. In 1968 he entered Harvard, where he studied Western intellectual and cultural history and depth psychology, graduating with an A.B. cum laude in 1972.

For ten years he lived and worked at Esalen Institute in Big Sur, California, studying with Stanislav Grof, Joseph Campbell,  Gregory Bateson, Huston Smith, and James Hillman, later serving as Esalen’s director of programs and education. He received his Ph.D. from Saybrook Institute in 1976 with a dissertation on LSD psychotherapy, psychoanalysis, and spiritual transformation. From 1980 to 1990, he wrote The Passion of the Western Mind, a narrative history of Western thought from the ancient Greek to the postmodern which became a best seller and continues to be a widely used text in universities throughout the world.  In 2006, he published Cosmos and Psyche: Intimations of a New World View, which received the Book of the Year Prize from the Scientific and Medical Network in the UK. Formerly president of the International Transpersonal Association, he is on the Board of Governors of the C. G. Jung Institute of San Francisco.  In addition to his teaching at CIIS, he has been a frequent lecturer at Pacifica Graduate Institute in Santa Barbara, and gives many public lectures and seminars in the U.S. and abroad.

http://www.transpersonalassociation.com/

Guiding Principles and Strategy
http://www.transpersonalassociation.com/guiding-principles/

Theoretical Position and General Strategy of the ITA
The International Transpersonal Association (ITA) seeks to promote a transpersonal vision in research, scholarship, education, and those therapeutic and practical spheres in which a spiritual orientation is beneficial. It aligns itself with no single approach, be it religious or scholarly. Rather it encourages a diversity of perspectives through which insights from spiritual traditions might be effectively integrated into modern culture.

Cosmos and Psyche
http://cosmosandpsyche.com/2013/05/21/cosmos-and-psyche/

Cosmos and Psyche: Intimations of a New World View
http://tinyurl.com/oa9wze7

Prometheus the Awakener: an Essay on the Archetypal Meaning of the Planet Uranus (Dunquin Series 21)

“The exquisite depth and complexity of the astrological language deserves, but rarely finds, an interpretive voice such as Richard Tarnas’s. Prometheus the Awakener is not only a gift to the spiritual-intellectual community, but a great essay to give to lively sceptics.” – Caroline W. Casey, Center for Visionary Activism
http://tinyurl.com/ngudxxx

California Institute of Integral Studies (CIIS) is a nonprofit university dedicated to personal and social transformation.
http://www.ciis.edu/

ABOUT CIIS Council of Sages
http://www.ciis.edu/About_CIIS/Council_of_Sages.html

Frank Schirrmacher, German Newspaper Publisher, RIP

Frank Schirrmacher
Frank Schirrmacher, German Newspaper Publisher, Dies at 54
http://www.nytimes.com/2014/06/15/world/europe/frank-schirrmacher-german-newspaper-publisher-dies-at-54.htm

How Powerful is Game Theory? Part 1 – A Satanic Game?
http://www.strategies-for-uncertainty.com/?p=126
Ego von Frank Schirrmacher
The Elite Look Down on Democracy by Jens Berger and Hans Springstein
Wednesday May 15th, 2013 4:24 AM

FRANK SCHIRRMACHER’S NEW BOOK “EGO – THE GAME OF LIFE”- NOT MARKET-CONFORMING

The thought-models of the economy have conquered practically all other social sciences. The person in these models is a homo oeconomicus, a rational agent whose only drive is maximizing his benefits. In this view of the person, only an action with the driving force of egoism is rational. The rational action of individuals who must sell themselves on the labor market has an irrational moment. People carry out repressions that they cannot see because of the irrationality of the whole. The conservative editor of FAZ caused a sensation when he said “the left may be right.”

In his new book “Ego – The Game of Life,” Frank Schirrmacher, co-editor of FAZ (Frankfurter Allgemeiner Zeitung) newspaper, casts a revealing glance at the operating system of capitalism. Schirrmacher sets the software of this operating system in the center of his reflection. This software is built on the model of egoistic persons, steers the linked markets of the financial system and is already dissolving democracy. Hopefully Schirrmacher’s book will arouse further discussion on the nature of modern capitalism. We can only change the operating system when we understand it.

https://www.indybay.org/newsitems/2013/05/15/18736845.php

4.0 von 5 Sternen Stimulating argument Fantasy 18 February 2013
Of Books-Bartleby
This review is from: Ego: The Game of Life (Hardcover)

It’s back. Frank Schirrmacher has done it again all the way up on the bestseller lists: Between “Crossfire”, “Fit without equipment” and “Shades of Grey”, his new litter in the debates ring.

Much has been and is attacked as Citizen Kane of West Germany’s high-feature articles, regularly mocked for his apocalyptic rhetoric, which always gives the impression that here and now, a new era begins – and we would not have noticed it if FS did not tell us. This sound is far beyond good and evil: a trademark.

The financial, banking and stock market crises have often led to civil contrition. The Left had “had in many ways right” in their criticism of neoliberalism, Schirrmacher announced some time ago. The features section of the Frankfurter Allgemeine Zeitung, which he presides, seems to make the sign of the crisis, at least in the political boil values ??is a watershed by Carl Barks to Karl Marx, one might say shortened. Hardly surprising in any case that is now already Jakob Augstein ranschmust to Schirrmacher.

“Ego” continues this line: It’s a kind of near-conspiracy theory whose charm as usual is in conspiracy theories is that they can be facts and events do not appear in Allerweltlicht but translucent background makes for a world of ominous power brokers. In short: In the fifties, “in the cold of the arms race”, an image of man, a new formulation of the old idea of ??”homo economicus” was “of military and economists” designed – the utility maximizers, the man of the game theory, always on its advantage is considered nothing more than pursuing his own interest, which can be reduced to a formula.

Meanwhile, “number 2″ (so Schirrmacher formula for this model creature) have long since left the think tanks and had entered like a monster-parasite into real social life. The neo-liberal economics, the stock exchanges, the computerization, the Internet, on which we depend – all part of the disaster context, which has engulfed working and leisure environment.

That sounds semi-intriguing, half-dragged in long hair. More importantly, Schirrmacher detailed and polemical a “brave new world” painted on this basis, on the wall, in which people are always predictable and manipulatable. This is not new, but here various aspects of the development are presented interesting. Just a quote about the phrase “lifelong learning”: “So is ‘lifelong learning’, the so-rested and tranquil sounds, often exactly the opposite of what one associates with it: the ability to constantly unlearn, to what one yesterday believed, even his own identity. ”

Schirrmacher also makes attention to this country little known theories and discourses that play a particularly important role in the Anglo-Saxon countries. The fact that Bram Stoker’s vampire classic “Dracula” has a lot to do with the financial markets of the late 19th century – like are highlights that Schirrmacher tosses in each chapter and that I find interesting.

I expect from this author no Fake science literature in which every sentence is hedged. Others can do better. Schirrmacher’s books are provocative, suggestive incantations, rampant, feral ESSAYS in the sense of the trial and the trials Rischen. There are arguments fantasies that work with images and thoughts games and draw inspiration from current stacks, but often remote property, literature and many conversations with important contemporaries, including one as FAZ publisher has the opportunity to chains of association and daring updates. Some acts inflated, some nonsensical, but then fascinating, illuminating glades are struck by the frightening chaos of today’s existence again. Stimulating and challenging it should be – and that’s it. http://tinyurl.com/lmwxhsq

Kondolenzbuch für FAZ-Herausgeber Schirrmacher
2.0 von 5 Sternen “Beautiful new (digital) world” – a critique of society, 4 March 2013
Of Space-time traveler
This review is from: Ego: The Game of Life (Hardcover)
The mental models of the economy dominate the social sciences. The complete commodification of the world is becoming a reality. Frank Schirrmacher speaks of “economic imperialism.” Support for this war of conquest by sophisticated strategies (game theory) that have developed during the Cold War for reasons of military defense and poured into computer programs clever physicist and mathematician.

The underlying ego-strategies are now being used in more developed programs, including both public and cause the person submits to the implemented rules and must submit. The result is a based on selfishness momentum that is no longer controllable, especially since we are dealing with a company as (evolutionary) actors. Systems increasingly form the people.

Schirrmacher author chooses a narrative form that makes it to the interested reader is not easy to understand his message for his request. Undoubtedly, the issue could be comprehensible and briefer than in a mixed form of non-fiction, novel and science fiction. It is no coincidence that memories of Aldous Huxley’s “Brave New World” and other socially critical works are awake. Schirrmacher warns of a social nightmare scenario.

The structure of the book is reminiscent of a hologram. In the first chapter one facet of the problem is formulated blurred and each subsequent chapter means that the overall picture is taking shape, but without being really sharp. There is no stringent building recognizable but Schirrmacher jumps from chapter to chapter, repeats itself, can incorporate historical knowledge and sketched a bleak picture.

The person is a victim of his own techniques and strategies. The economization has won. Can this scenario be broken? The individual must override systems and digital decision-making, human again. This implies conscious decisions against optimized ego strategies, a rebellion against computer-based spiritual poverty. The price is high, it consists of irrationality and vulnerability. Schirrmacher try to alarm through this book, stimulate discussions. It is a reminder. http://tinyurl.com/lmwxhsq

Frankfurter Allgemeine Zeitung (Google Search)
http://tinyurl.com/lgrvdpd

Frank Schirrmacher Ego Das Spiel des Lebens
http://www.randomhouse.de/Buch/Ego-Das-Spiel-des-Lebens/Frank-Schirrmacher/e339355.rhd

Cataphora and The Game of Life
http://www.cataphorah.com/company/game_of_life/

Search + Mobile Marketing Research 6-9-2014

CCCPGirl
Google wants brands to fix the links in search engine query results that make people think they found the information, only to click and land on the mobile site’s home page instead.

From a desktop it’s different. The smartphone screen is too small. The idea to reduce the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects requires something other than providing searchers with a preview of the page, similar to the way the engine does on desktop searches.

http://www.mediapost.com/publications/article/227390/google-penalizing-brands-when-smartphone-clicks-do.html

Facebook Ad Trends Show CPCs & CTRs Increasing

To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform from Q1 2013 to Q1 2014. Nanigans clients include 200 of the world’s leading performance marketers in ecommerce, gaming and other internet businesses such as online travel and mobile app developers.

Key findings for Q1 2014

CPCs increased 10% from Q4 2013.
CTRs increased 4% QOQ and 167% YOY, indicating that marketers are continuing to see high engagement on Facebook.
App discovery continues to be a priority for app developers. Mobile app install ads were the most popular mobile ad unit, capturing 74% of Facebook mobile ad spend.
Advertisers have shifted their focus to the News Feed, with 81% of desktop ad spend allocated to News Feed ad units. 76% of ad spend was allocated to ages 25+.

Click-through rates (CTR) increased 4% QOQ and 167% YOY. The increase in YOY CTRs across all mobile and desktop ad formats shows that marketers are continuing to see high engagement on Facebook, says the report.

http://www.mediapost.com/publications/article/224477/facebook-ad-trends-show-cpcs-ctrs-increasing.html

Mobile Advertising Global Trends Revealed in Smaato Mobile RTB Report

New Data in Quarterly Report Suggests Worldwide Growth in Role of Data in Mobile Advertising and Spread of Mobile Real-Time Bidding

SAN FRANCISCO – Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), releases its global mobile RTB Insights Report for Q1 2014. The report is an in-depth analysis of worldwide exchange data, auctions, bids and impressions across Smaato’s SMX platform. It highlights the continued growth of mobile RTB in 2014 and the growing importance of data in mobile advertising across all regions.

“company to watch in 2010? by Financial Analyst Company GP Bullhound.”

Smaato owns and operates the leading global mobile RTB ad exchange and SSP. Smaato’s SMX platform helps 76,000+ publishers monetize their inventory across 240+ Ad Networks and Demand Side Platforms. SMX has access to 70 billion+ ad impressions per month from ad-serving platforms across 450MM uniques. Some of the key findings from the quarterly report are:

More advertisers and publishers are leveraging programmatic buying

RTB ad spend continues to grow in 2014 and shows an increased advertiser interest in mobile programmatic buying. The aggregated RTB performance on SMX experienced a significant growth in Q1 2014 with uplift of 459% compared to Q1 2013.

Mobile RTB will remain the growth engine for digital advertising spend in 2014

The US continued to lead RTB ad spend across SMX, followed by the United Kingdom and Italy. Certain countries worldwide have seen the largest percentage increase in ad spend; some of the notable countries were: Turkey (225%), South Africa (190%), Brazil (104%), Mexico (88%) and Spain (77%) in Q1 2014.

http://www.adoperationsonline.com/2014/05/12/mobile-advertising-global-trends-revealed-in-smaato-mobile-rtb-report/

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

We live in a multi-screen, constantly connected mobile world today, and marketers need to be able to easily reach people across all devices with relevant ads. Over the last 5 years, growth in search query volume from mobile phones has greatly outpaced growth in query volume from desktop computers – the number of daily searches on Google from mobile devices is expected to surpass daily desktop search volume by next year. February 06, 2013

We believe that the ROI of mobile search is very compelling – you have a lot of valuable leverage, like precise location, immediacy, commercial intent, and 1-click-to-call going for it. It’s always been a matter of just getting the advertiser to adopt the somewhat complicated best practices in terms of campaign setup and reporting to realize these benefits. By simplifying this process, We are confident that there will be an uptake in mobile advertising adoption and ROI. We think the new AdWords enhanced campaigns will be particularly helpful for the SMBs who are not yet taking advantage of mobile search. .
http://www.wordstream.com/blog/ws/2013/02/06/google-adwords-enhanced-campaigns#.

We are introducing Estimated Total Conversions for search ads on Google.com as an exciting first step to give marketers more insight into how AdWords drives conversions for your business. Estimated Total conversions will show you both the conversions you see today, like online sales, as well as an estimate of conversions that take multiple devices to complete. Over time, we’ll be adding other conversion types like phone calls and store visits as well as conversions from ads on our search and display network.

“iCrossing is focused on consumers’ changing behavior. People are researching products in stores, on their phones during work and on their tablets while watching TV.”

“Using the cross–device conversion tracking beta, we worked with our telecommunications client and saw a 97% increase in mobile-initiated conversions — which would have otherwise been credited to direct site visit conversions. Overall, by measuring all cross-device activity, we were able to determine 7.6% more conversions total in AdWords for this client. This type of intelligence is critical for us and our clients to make real-time media mix and performance decisions.”

—Jonathan Adams, Head of Media for North America at iCrossing

http://www.thinkwithgoogle.com/products/adwords-conversions.html

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

A deeper look at Millennial media habits reveals that they prefer hyper-targeted content, in the form of personalized social networks, customized online news feeds, and music streams. For example, 71 percent of the respondents choose hyper-targeted music streaming services like Pandora and Spotify, compared to 11 percent who listen to non-targeted local radio.

Based on the findings, the report provides some suggestions for better marketing to Millennials:

Create interesting and sharable content that can be consumed quickly on any device.
Incorporate social media into your marketing mix.
Tailor content to your audience and make it appropriate for their particular context.

SDL surveyed 1,800 millennials around the world, consisting of 53 percent female and 47 percent male. You can get more insights from this SlideShare file.

http://www.clickz.com/clickz/news/2348569/3-keys-to-millennial-marketing-smartphones-social-media-hyper-targeted-content-study

5 Ways to Run Effective Facebook Ads at Different Stages

To make it easier for you, I have decided to show you the top five ways you can effectively run Facebook Ads at different stages, to target different audiences. Are you ready for it?

http://smallbiztrends.com/2014/06/how-to-run-effective-facebook-ads.html

Introducing Facebook’s Audience Network

https://www.facebook.com/business/news/audience-network

Improved Ways for Direct Response Marketers to Reach People on Mobile and Desktop

Enhanced calls to action for your News Feed ads
Businesses will soon have a better way to drive people to their landing pages on both desktop and mobile. When a marketer creates a Page post ad driving traffic to their desktop or mobile website, they will have an option to add a call-to-action button, which will show up in the lower right-hand corner of the ad. Marketers will be able to choose from five action buttons: Shop Now, Learn More, Sign Up, Book Now or Download.

https://www.facebook.com/business/news/Improved-Ways-for-Direct-Response-Marketers-to-Reach-People-on-Mobile-and-Desktop

Facebook on ‘Collision Course’ with Google over Direct Response, Says Topeka

Facebook’s decision to continue to test video ads, Instagram ads, and the mobile ad network this year, sets up 2015/2016 revenue growth rates for possible re-acceleration when all three are fully launched. For Instagram, advertisers we speak with appear enthusiastic at the possibility of placing ads on the platform, given its highly engaging nature. We see a gradual increase towards $1B in revenues annually for Instagram. For video ads, depending on the level of spend per day, Facebook could generate between $400M and near $1Bmm in revenues annually in the U.S., and substantially more internationally. FAN opens up an incremental revenue stream that has the potential to add billions of revenues given the data FB has on 1B mobile users.

http://blogs.barrons.com/techtraderdaily/2014/06/03/facebook-on-collision-course-with-google-over-direct-response-says-topeka/

Facebook pits itself against Google in direct-response pitch

Digiday obtained a pitch deck Facebook has recently been circulating to clients and its preferred marketing developers. Titled “Facebook for Direct Response,” the presentation highlights Facebook’s ability to drive conversions, especially across devices. It’s clear from the language and images included in the pitch deck that Facebook is directly pitting itself against Google in a play for ad dollars.

http://digiday.com/platforms/facebook-pits-google-direct-response-pitch-deck/

Define It – What Is Programmatic Buying?

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning ’round, AdExchanger asked several executives their thoughts on the following:

“What is programmatic buying?”

Andy Cocker, COO/ Co Founder, Infectious Media
George John, CEO, Rocket Fuel
John Nardone, CEO, [x+1]
Philip Smolin, SVP of Market Solutions, Turn
Joe Zawadzki, CEO, MediaMath

Andy Cocker, COO/ Co Founder, Infectious Media

“Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. While it includes RTB it also includes non RTB methods and buy types such as Facebook Ads API and the Google Display Network. Programmatic also implies the use of multi sourced data signals to inform targeting and optimization decisions. An increasing share of online display advertising is moving towards programmatic due to its inherent efficiency (both workflow and performance). The majority of inventory available via programmatic is non-guaranteed, auction traded during the ad call although we expect to see more guaranteed reserved ‘premium’ inventory available in the future. Although ‘Programmatic’ suggests little or no human intervention, algorithmic optimisation can only do so much. Smart macro optimization by analytical ‘traders’ can amplify programmatic performance significantly.”

http://www.adexchanger.com/online-advertising/define-programmatic-buying/

google adsense image ads

Image ads compete in the same auction for your ad space that text ads do. So, choosing to display both text and image ads increases the competition for ads to appear on your site, and may help you earn more. Google’s technology determines on a page-by-page basis which ads are likely to make you more money, and serves those ads to your page.

https://support.google.com/adsense/answer/9739?hl=en

Twitter Prepares 15 New Ad Products to Compete With Facebook

“One of Twitter’s most powerful targeting capabilities is the option to target based on keyword usage. Unfortunately, because Twitter’s user base is still relatively small, it is hard to scale out a big enough audience for more niche topics,” says Ross Sheingold, chief strategy at Laundry Service, a social media agency.

He further points out that Twitter charges advertisers on a cost-per-engagement (CPE) basis, so inflated costs could be a concern. “When using Twitter ads, advertisers should know their intended business objective and optimize the tweet for that result. If they want to drive link clicks, embedding an image in the tweet might drive up their costs, because they’ll get charged when people engage with either of them,” Sheingold tells ClickZ.

“To date, Twitter hasn’t been as cost-effective at driving direct-response results, but they’re clearly trying to change that with the addition of the new ad products. The challenge now is being able to prove that Twitter ads can drive business results as effectively as Facebook has,” Sheingold says.

http://www.clickz.com/clickz/news/2338808/twitter-prepares-15-new-ad-products-to-compete-with-facebook

Google Unveils Premium Programmatic Video Marketplace

The new offering, called Google Partner Select, aims to connect premium publishers and brands through direct buying.

“This new premium programmatic marketplace will connect a select set of publishers investing in top-quality video with the brands that want to buy against it,” Neal Mohan, Google’s vice president of display and video advertising products, said in a statement.

According to Mohan, both brands and publishers have difficulty leveraging programmatic video buying. On one side, brands want to take advantage of premium video content, but they have a hard time finding high-quality video inventory; on the other side, publishers want to have control over programmatic.

To meet needs on both sides, Google’s new marketplace will bring together “the best of brand with the best of programmatic.”

http://www.clickz.com/clickz/news/2348384/google-unveils-premium-programmatic-video-marketplace

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

A look at different countries in the region reveals that India and Indonesia will experience the most consistent growth from 2012 to 2018. The number of Twitter users there this year will reach 18.1 million and 15.3 million, respectively, both exceeding the U.K.’s numbers for the first time.

The U.S., which now represents more than one-fifth of global Twitter users, will have the largest number of individual Twitter users throughout the forecast period. But the share will drop, says eMarketer, as the Twitter user growth in the U.S. matures.

http://www.clickz.com/clickz/news/2347112/40-of-twitter-users-will-be-in-asia-pacific-by-2018-study

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

This trend is down to a striking revenue growth in Facebook, Twitter, and other social media channels in the past few years, primarily through mobile, Fratrik explains. “Young people check Facebook pages and Twitter feeds every few hours,” he tells ClickZ. “Based on every quarterly report we get from Facebook, we find that this social network has successfully moved into mobile area.”

Fratrik points out that marketers and advertisers are continuing to transition from traditional media to online and mobile. “We expect that growth to continue,” he adds. “In our research, we see many marketers are incorporating successfully social and online digital sites into their campaigns.”

http://www.clickz.com/clickz/news/2345314/social-ad-revenues-to-hit-usd15-billion-by-2018-study

Digital Font Foundries / Font Foundries

Foundry HDR-1200jpg
I have been a designer for my whole life.  My father was an industrial designer specializing in packaging graphics and corporate identity.  I spent my summers running a ‘stat camera’ and doing layout with letraset sheets in his design studio in Boston.  In whatever incarnation my life and career has taken, from actor, to photo assistant to NYC photographer to SEO guy to WordPress developer to Online Media Strategist, design has always been the boilerplate of reference.

The names of fonts were as familiar as the names of cars and hotrods on the street,  Franklin Gothic. Futura. Gil Sans. Goudy Sans. Helvetica Optima. Syntax. Univers. Bembo, Times New Roman, the names scroll on in my mind.

When I bought my first Mac (an LC II), it was in the quest to be able to print out a dynodex file into my swanky Filofax.  Thus began my journey into the world of the Mac and desktop publishing in New York City, 1991. Back then all the hot desingers were using the Macintosh IIci with Quark Express.

Anyway, I recently;y found myself looking to buy some new fonts to complete a WordPress site as well as do some logo design work.  This list is not extensive, just some of the recent high points. :D

Tobias Frere-Jones
Tobias Frere-Jones
Over 25 years, Tobias has established himself as one of the world’s leading typeface designers and created some of the world’s most widely used typefaces. He received a BFA in Graphic Design from the Rhode Island School of Design in 1992. He joined the faculty of the Yale University School of Art in 1996 and has lectured throughout the United States, Europe and Australia. His work is in the permanent collections of the Victoria & Albert Museum in London and the Museum of Modern Art in New York. In 2006, The Royal Academy of Visual Arts in The Hague (KABK) awarded him the Gerrit Noordzij Prijs, for his contributions to typographic design, writing and education. In 2013 he received the AIGA Medal, in recognition of exceptional achievements in the field of design. http://www.frerejones.com/

Underware
For more than ten years the pan-European design collective Underware has been creating versatile fonts, surfing the waves, conducting type workshops, running the radio station Typeradio, throwing cannon balls, experimenting with blood, practicing kamikaze chess; but mostly, they gave flowers for their mothers and turned them into a cover girl. Which resulted in an everlasting smile on their faces.
http://www.underware.nl/

production type
Production Type is a digital typeface foundry based in Paris, France. Operated by French type designer Jean-Baptiste Levée, the foundry produces retail typefaces for brands, corporations and publications; for print, screen and environmental design.

About Jean-Baptiste Levée
Jean-Baptiste Levée works methodically in a process where history and technology are approached altogether within the nuances of artistry. He manufactures functional, yet versatile digital platforms for designers to build upon.

Levée has designed over a hundred typefaces for industry, moving pictures, fashion and publishing. He has shown work internationally in group and solo shows, and is featured in the permanent collections of the French national library (BnF) and the National Center of arts (Cnap); of the Newberry Library in Chicago, and several printing museums in Europe. He is also the country delegate for France at ATypI (Association Typographique Internationale). Levée curates exhibitions on typeface design, organizes research symposiums and teaches typeface design at the Amiens school of Arts & Design, at the Caen-Cherbourg school of Arts & Media and at the University of Corte. He is a typography columnist and editor on Pointypo.com.
https://www.productiontype.com/

Lucas Fonts
Luc(as) de Groot

Berlin-based Dutch type designer Luc(as) de Groot has worked with and for many well-known companies and publications. He has made custom fonts for prestigious newspapers such as Folha de S.Paulo, Le Monde, Metro and Der Spiegel in addition to creating corporate type for international companies including Sun Microsystems, Bell South, Heineken, Siemens and Miele. He designed two font families for Microsoft: the ‘monospaced’ font family Consolas, the new alternative to Courier; and Calibri, the new default typeface in MS Word.
De Groot founded his own type foundry, LucasFonts, in 2000.
Its aim, in a few words: to make the world a better place by designing typefaces that look good and work well under any circumstances and in many languages. Graphic designers across the planet have discovered the special qualities of Luc(as)’ fonts. They are attracted by their functionality and friendly appearance and love the enormous range of possibilities that each family offers. Many also appreciate the idiosyncrasies – a quest for extremes that has resulted in some of the narrowest, thinnest, wittiest or boldest typefaces around.
http://www.lucasfonts.com/

Letterrror
Letterror

The name LettError was created in the late eighties for an art-school magazine on type. It cleverly combines Letter, Error and Terror which at the time we thought was very witty. Since then a lot of things have happened in the world. Sometimes folks ask about the name. Then we say: the name is old; it has become part of the infrastructure; it does not want to be changed.

Erik van Blokland (1967) studied Graphic and Typographic Design at the Royal Academy for Fine and Applied Arts in The Hague, Holland. Erik started to collaborate with Just van Rossum under the name LetTeRror in Berlin, while working at MetaDesign. After experimenting with computer programming in connection to type design, they came up with Beowolf, the first typeface with a mind of its own. It was released by FontShop in July, 1990. The radical approach of Beowolf caused a lot of publicity for LeTterRor, and of course fame and fortune. Well, fame anyway. After stints at several places in the world, including David Berlow’s FontBureau, van Blokland settled in The Hague as an independent designer, working together separately with van Rossum.http://letterror.com/

Fontfont
Quite simply, we love type and typography.
Back in 1990, Erik Spiekermann and Neville Brody wanted to build a foundry where type was made for designers by designers, a place where type designers were given a fair and friendly offer and where type magic was made.

From the very beginning, we wanted to bend the rules and test typographic boundaries, to build a library with a collection like no other; a range of typefaces that had different styles, different purposes, that was contemporary, experimental, unorthodox, and radical. https://www.fontfont.com/about

House
Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. http://www.houseind.com/

Typographica
Typographica is a review of typefaces and type books, with occasional commentary on fonts and typographic design. Edited by Stephen Coles and designed by Chris Hamamoto. Founded in 2002 by Joshua Lurie-Terrell. Relaunched in 2009 by Coles and Hamamoto.
http://typographica.org/

Arkandis
Welcome to the Arkandis Digital Foundry -ADF- homepage. This site has been created in order to offer a large collection of high quality fonts for publication and open source programs.

This collection came from my work, started a few years ago, now redeveloped for Scribus use, and has three purposes. The first is provide fonts to allow for artistic creativity in publications for those who cannot afford the cost of commercial font families. The second is to protect the works of professional font foundries and designers from the illegal use of their fonts in publications or for commercial use by providing these free alternatives. The last is that making fonts is a great pleasure.
Remember that Arkandis Digital Foundry offers only alternative font typefaces or derivative works that have the “look” of commercial fonts.
http://arkandis.tuxfamily.org/

Fonts in USe
Fonts In Use
is a public archive of typography indexed by typeface, format, and industry. We document and examine graphic design with the goal of improving typographic literacy and appreciation.

The first incarnation of the site launched in December 2010 as a Blog. The new version, which debuted in July 2012, introduces the Collection, a much larger database open to contributions from visitors.
http://fontsinuse.com/

Hoefler
Hoefler & Co.

For 25 years, we’ve helped the world’s foremost publications, corporations, and institutions develop unique voices through typography. Our body of work includes some of the world’s most famous designs, typefaces marked by both high performance and high style. We work with brand leaders in every sector, developing original typefaces for print, web, and mobile environments, and licensing fonts from our library of more than one thousand designs. http://www.typography.com/

ITC
ITC

An international leader in typeface design and marketing for over 30 years, ITC collaborates with world-class designers to provide a library of more than 1,500 classic typefaces and innovative new designs. ITC has also helped to raise the standards of design quality, and focused attention on the ethical issues related to design protection and licensing. While renowned for classic designs, ITC has aggressively expanded the scope of its type library to include more contemporary designs, including distinctive display faces and inventive illustration fonts. http://www.fontshop.com/fonts/foundry/itc/

Storm Type Foundry
Storm Type Foundry
Spalova 23, 162 00 Praha 6, Czech Republic
http://www.stormtype.com/index.html

LinoType
Linotype

The day Ottmar Mergenthaler demonstrated the first linecasting machine to the New York Tribune in 1886, Whitelaw Reid, the editor, was delighted: “Ottmar,” he said, “you’ve cast a line of type!” The editor’s words formed the basis for the company label, and marked the beginning of Linotype’s success story. Four years later, the ingenious inventor founded the Mergenthaler Linotype Company. For more than 100 years, the Linotype name was synonymous with high quality typefaces. In 2006, Linotype GmbH was acquired by Monotype Imaging Holdings inc., and in 2013 was renamed to Monotype GmbH. The Linotype library remains part of the Monotype libraries and continues as an active type label. Linotype.com also remains as the same thriving e-commerce portal through which you will be able to obtain as before the latest Linotype typefaces and the font products of our other libraries and font foundries.

As Monotype GmbH, we will continue to provide superior quality typographic products and services to brand managers, designers, publishers, IT administrators and product developers. Home to legendary typefaces including the Helvetica®, Frutiger® and Univers® families, We provide trusted, global design expertise and are committed to serving the design community.

Customers trust our design expertise and recognize our acclaimed collection of typefaces.
http://www.linotype.com/48/aboutlinotype.html
http://www.linotype.com/

Some Font Tools:

RoboFont, the missing UFO editor.
http://doc.robofont.com/

Type and Media is a full-time one year Master program. Its schedule can therefore incorporate every day of the week. At the beginning of the course, each student establishes an individual study-plan in consultation with the permanent faculty.
http://typemedia.org/
http://build.typemedia.org/

RoboFab Step by step.
http://robofab.com/talks09/index.html

TTX/FontTools

Converts OpenType and TrueType fonts to and from XML.
http://sourceforge.net/projects/fonttools/

FontForge — An Outline Font Editor
FontForge allows you to edit outline and bitmap fonts. You may create new ones or modify old ones. It is also a format converter and can interconvert between PostScript (ascii & binary Type1, some Type3, some Type0), TrueType, OpenType (Type2), CID, SVG http://fontforge.org/

How NFL Teams Degrade Their Cheerleaders

A Miami Dolphins cheerleader performs at Aloha Stadium during the 2012 National Football League Pro Bowl

Jiggle Tests, Dunk Tanks, and Unpaid Labor: How NFL Teams Degrade Their Cheerleaders
http://www.motherjones.com/media/2014/05/nfl-cheerleader-lawsuits-sexism

NFL cheerleaders live miserable lives of silent degredation
http://boingboing.net/2014/05/22/nfl-cheerleaders-live-miserabl.html

How to Exploit People (NFL cheerleaders)
http://www.sportsonearth.com/article/76061588/nfl-cheerleaders-exploitation-lawsuits-for-working-rights-minimum-wage?tcid=tw_share#!PROm2

Just Cheer, Baby
http://espn.go.com/espn/feature/story/_/id/10702976/just-cheer-baby-lacy-t-sues-oakland-raiders

Image TSgt Michael R. Holzworth

Search + Mobile Marketing Research 5-20-14

Gandalf Checking Email
We are going to see a huge increase in location-based marketing. With the rapid proliferation of devices, and the explosion of the Internet of Things, people will be carrying, utilizing, and depending on their devices more than ever. As part of the increased dependency, there is an increased expectation of services and personalization.

The social, mobile web has digitized information and allowed us all to connect with anyone, anywhere. When we need information, we can find it instantly. But digital disruption is about more than just information. As brands, we need to kill promotional marketing messages and start providing customer-centric information that is helpful to our target customers.

Smartphones and tablets have effectively become the center—and integrating components—of consumers’ multiplatform lives. In that sense, though, mobile is more than “the new desktop.” It has a role with far greater significance than simply serving as a substitute computing device. This shift is reflected in quantitative terms—in the amount of time consumers spend on their mobile devices on a daily basis—and qualitatively in the way these devices have effectively become the remote control for consumers’ lives and work.

This shift has also affected the path to purchase in dramatic ways. And that is, and will continue to be, hugely disrupting for marketing. Consumers’ ubiquitous connectivity now means they are, in effect, always in the consideration phase for purchasing something and rarely more than a tap away from jumping from a physical store to a virtual store, or from one online merchant to another. Consciously or not, consumers today are always in the market for something. As a result, marketers need to try and continually engage prospective buyers to consider their brand, product or store, whether the purchase ultimately takes place in a digital or physical venue.

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX ~ I hate, hate, hate ad retargeting!
http://techcrunch.com/2013/10/18/doubleclick-fbx/

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR By Mike Shields

The horror, The Horror, THE HORROR!

http://www.adweek.com/videowatch/google-and-nielsen-partner-online-campaign-ratings-153678

45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks – Maybe
http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#facebook%20advertising%20targeting

New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

Gah!

http://searchenginewatch.com/article/2297723/New-AdWords-Estimated-Total-Conversions-Tracks-Consumer-Purchases-Across-Devices

Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’
http://searchengineland.com/google-launches-estimated-cross-device-conversions-in-adwords-173133

Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
http://public.ifbyphone.com/integrations/tracking-cross-device-estimated-total-conversions-google-part-2/

10 Key Trends Shaping the Future of Local Search – Part 1
http://www.kenshoo.com/blog-post/10-key-trends-shaping-the-future-of-local-search-part-1/

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
http://searchenginewatch.com/article/2335258/4-Recent-Changes-to-Search-That-Make-SEO-Easy-as-Finding-Hidden-Treasure

PPC Click-Through Rate by Position: Does Rank Matter? [Data]
http://searchenginewatch.com/article/2345638/PPC-Click-Through-Rate-by-Position-Does-Rank-Matter-Data

2014 Digital Trends And Predictions From Marketing Thought Leaders
http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/

thoughts on the impact of a mobile search shift? 2014
http://tinyurl.com/pd8lxzd

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
http://searchenginewatch.com/article/2326387/How-the-Mobile-Shift-Will-Affect-Paid-Search-and-Social-Advertising-Efforts

With New ComScore Ad Measurement Deal, Google Keeps Pushing For More TV Ad Budgets

http://www.forbes.com/sites/roberthof/2014/02/10/with-new-comscore-ad-measurement-deal-google-keeps-pushing-for-more-tv-ad-budgets/

Metrics Muddle: The Struggle For An Online GRP (2009)
http://www.mediapost.com/publications/article/111072/metrics-muddle-the-struggle-for-an-online-grp.html

Facebook Just Proved It’s the Future of Mobile Advertising
http://www.wired.com/2014/04/facebook-ad-clicks-skyrocket/

Understand the psychographics of your ideal audience on Facebook

Psychographics are attributes often related to personality, values, attitudes, or interests. Figuring out what a person likes or dislikes, or even favorite hobbies, can be priceless information as you market your products or services, because the more you know about your ideal audience, the better you can create marketing messages that will grab their attention and encourage them to take action.

http://www.dummies.com/how-to/content/how-to-define-the-ideal-audience-your-facebook-mar.html

Mobile Marketing Statistics 2014

 

Mobile Social Media Girl
Mobile Marketing Statistics 2014
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Mobile traffic up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011.
http://www.smartinsights.com/digital-marketing-strategy/ccmary-meeker-2013-internet-trends-in-the-usa/#comments-section

Published May 2013 by Mary Meeker and Liang Wu
The latest edition of the annual Internet Trends
http://www.kpcb.com/insights/2013-internet-trends

Mobile marketing strategy guide
http://www.smartinsights.com/guides/mobile-marketing-guide/

Mobile marketing briefing
http://www.smartinsights.com/guides/mobile-marketing-briefing/

4th Quarter Online Mobile Traffic Up 40% Over Last Year
http://www.mediapost.com/publications/article/217210/4th-quarter-online-mobile-traffic-up-40-over-last.html

April 2014 Report:
Small Business Rollercoaster Continues
http://www.nfib.com/surveys/small-business-economic-trends/

SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
http://searchenginewatch.com/article/2340362/SEO-PPC-Q1-2014-Trends-not-provided-Mobile-Bing-Ads-All-Grow-Reports

The Search Agency’s State of Paid Search Report: Q1 2014
http://info.thesearchagency.com/StateofPaidSearchQ12014.html

RKG Digital Marketing Report Highlights Mobile Traffic Growth; Strong Impact of Product Ads in Paid Search
http://www.rimmkaufman.com/announcements/rkg-q1-2014-report-highlights-mobile-traffic-growth/

5 Tips for Using Facebook News Feed Ads
http://searchenginewatch.com/article/2333625/5-Tips-for-Using-Facebook-News-Feed-Ads

Filter Bubble?

Filter Bubble Linnea + Ca$h 2012
Filter Bubble

A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google’s personalised search results and Facebook’s personalised news stream. The term was coined by internet activist Eli Pariser in his book by the same name; according to Pariser, users get less exposure to conflicting viewpoints and are isolated intellectually in their own informational bubble. Pariser related an example in which one user searched Google for “BP” and got investment news about British Petroleum while another searcher got information about the Deepwater Horizon oil spill and that the two search results pages were “strikingly different.” The bubble effect may have negative implications for civic discourse, according to Pariser, but there are contrasting views suggesting the effect is minimal[4] and addressable.

http://en.wikipedia.org/wiki/Filter_bubble

How to Burst the “Filter Bubble” that Protects Us from Opposing Views

Computer scientists have discovered a way to number-crunch an individual’s own preferences to recommend content from others with opposing views. The goal? To burst the “filter bubble” that surrounds us with people we like and content that we agree with.

http://www.technologyreview.com/view/522111/how-to-burst-the-filter-bubble-that-protects-us-from-opposing-views/

Escape your Search Engine’s filter bubble
An illustrated guide by DuckDuckGo

http://dontbubble.us/