H2 – Hydrogen – Climate Change and the end of the earth as we know it…

Arnold Schwarzenegger: climate change is not science fiction

Terminator star calls global warming a ‘battle in the real world’ that’s bigger than any movie, at the first summit of conscience for the climate in Paris

http://www.theguardian.com/environment/2015/jul/21/arnold-schwarzenegger-climate-change-is-not-science-fiction

An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai

Toyota has had two hugely transformational technology plays in its history: just in time manufacturing, and the hybrid Prius. Now it is shooting for a third with fuel cells.

Interestingly, the same government institutions that helped drive the commercialization of hybrid and battery electric cars (the California Air Resource Board and Japan’s Ministry of Economics Trade and Industry) are also supporting the roll out of hydrogen vehicles despite the fact that there are huge gaps in the environmental, economic and infrastructure case for hydrogen.… Read the rest

Crowdfunding Clean Energy Research

Crowdfunding Clean Energy (NYTimes 3/6/13)

If you wanted to get large numbers of people actively engaged in helping to solve global warming, how might you go about it? For years, the main approach in the environmental movement has been to sound the alarm bell and implore people to consume less, switch to green products, recycle, and speak up to companies and politicians. It hasn’t always been an easy sell. However, if the approach of a promising Oakland-based start-up takes hold, there may be another line of action that could become available to ordinary people: directly financing renewable energy.

In January, a company called Mosaic, made a splash in the renewable energy world when it introduced a crowd-funding platform that makes it possible for small, non-accredited investors to earn interest financing clean energy projects.… Read the rest

Hydrogen H2 Research

Here is a whole bunch of information outlining aspects of the current state of hydrogen (H2) relative to now and going into the future.

A hydrogen vehicle is a vehicle that uses hydrogen as its onboard fuel for motive power. Hydrogen vehicles include hydrogen fueled space rockets, as well as automobiles and other transportation vehicles. The power plants of such vehicles convert the chemical energy of hydrogen to mechanical energy either

An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai 5/13/15

But there’s, one more element that Toyota believes is on hydrogen’s side: the business model. For in terms of business model, hydrogen fuel cells are relatively similar to our current internal combustion engines. Just like an internal combustion engine, fuel cells will likely be manufactured in-house by automakers.… Read the rest

B2B Business to Business Social Media Research

Here are links and excerpts to some recent research I have been doing on social media marketing specifically for business to business. What was most interesting is that the use of social media for B2B and B2C is actually quite similar, which of course makes sense. The notion that you can only use one way messaging as in traditional marketing is as dead as dead can be.  The challenge of social media remains the same.

Opportunities and Challenges of Social Media in the Workplace

Thought leadership—social media is an ideal venue in which to establish your company as a thought leader. Many companies effectively utilize social media blogging sites to provide company-specific content. Not only does this show your customers that you are a thought leader, it also generates conversation on the topic you choose to blog about.… Read the rest

Social Media Trends + Paid Search Research 7/2/15

Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest

email spoofing in WordPress forms 2015

Visual Form Builder
Setting user-provided email as From/Reply-To… (17 posts)
https://wordpress.org/support/topic/setting-user-provided-email-as-fromreply-to

email spoofing in wordpress forms
https://goo.gl/BFoLFK

Gravity Forms Notification Emails Not Working
http://adeptplus.com/blog/gravity-forms-notification-emails-not-working/

Gravity Forms is working fine for me unless…
person uses AOL or Yahoo… WHY?
this is a disaster, causing me hours of headaches so far. Haven’t resolved it yet.
http://www.pcworld.com/article/2141120/yahoo-email-antispoofing-policy-breaks-mailing-lists.html
http://www.cnet.com/uk/news/aol-imposes-stricter-email-rules-to-stem-spoofing-attack/

AOL imposes stricter email rules to stem spoofing attack
AOL instructs mailbox providers to reject any email allegedly associated with an AOL domain that didn’t originate from an AOL server.
http://www.cnet.com/uk/news/aol-imposes-stricter-email-rules-to-stem-spoofing-attack/

Yahoo email anti-spoofing policy breaks mailing lists
http://www.pcworld.com/article/2141120/yahoo-email-antispoofing-policy-breaks-mailing-lists.html

A brief DMARC primer
April 7, 2014 by laura in Industry
https://wordtothewise.com/2014/04/brief-dmarc-primer/

Not receiving (or intermittently receiving) notifications via GravityForms
http://nefaria.com/2014/11/not-receiving-or-intermittently-receiving-notifications-via-gravityforms/
Sender Domain Policy and Spoofing
http://wiki.dreamhost.com/Sender_Domain_Policy_and_SpoofingRead the rest

Thoughts on Social Media 2015

“Social media” is a bit of a misnomer, as the term is used to describe many different and diverse communities online.  An essential concept that gets lost is the fact that all these different online communities (social media platforms) have very different cultures.  The best way to grok each individual culture is to immerse oneself in a given community for a significant length of time.

The challenge in utilizing social media is understanding how to adapt the message and become part of the native conversation.  Being tone deaf to the unique social media culture in question can have sharply negative results.  Interactions on Facebook are very different from sending out a hashtag laden tweet.  Posting an Instagram photo with relevant hashtags takes a wholly different attitude than uploading a set of images into a Pinterest account. … Read the rest

Social Media + Search Trends 6/4/2015 Research

The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise

Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.

http://www.periscopix.co.uk/blog/the-alliance-strikes-back-bing-yahoo-search-share-sees-biggest-rise/

Google searches for a way to avoid Microsoft’s fate
A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company

http://www.theguardian.com/technology/2015/jan/18/google-search-way-avoid-microsoft-fate

Huge Surge in Search, Display and Mobile Spends as Marketers Move to Digital

IgnitionOne’s newest report highlights a 26% year-over-year spend growth for Q1 2015 with Yahoo!/Bing chipping away at Google’s market share.… Read the rest

Social Media + Search Trends 5/5/2015 Research

Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]
https://blog.hubspot.com/blog/tabid/6307/bid/30862/Mobile-App-Usage-Trumps-Web-Browsing-at-94-Minutes-a-Day-Data.aspx

The Mobile Browser Is Dead, Long Live The App
http://www.forbes.com/sites/ewanspence/2014/04/02/the-mobile-browser-is-dead-long-live-the-app/

App Analytics & Marketing Blog
http://info.localytics.com/blog

Everything You Need to Know About Mobile App Search
https://moz.com/blog/mobile-app-search

Why Responsive Websites: Responsive vs. Mobile Sites and Mobile Apps
http://www.mannixmarketing.com/blog/mobile-sites-apps-responsive-designs/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
https://blog.gleam.io/likes/

Desktop & Mobile: One Content Strategy to Rule Them All
https://blog.hubspot.com/marketing/desktop-mobile-content-strategy-var

Re-targeting on Facebook
https://www.adroll.com/product/facebook

Facebook Exchange
https://en-gb.facebook.com/business/a/online-sales/facebook-exchange

How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
http://marketingland.com/panda-4-1-changes-content-performance-strategy-103850
Facebook Exchange (FBX)
Facebook Exchange & Ads API in One Platform
Achieve ROI objectives at scale using FBX in conjunction with prospecting and custom audience targeting through the native Facebook Ads API.… Read the rest

Trending Search Engines

What’s Trending
http://whatstrending.com/Trending Search Engines-6
Google Trends
http://www.google.com/trends/

Trending Search Engines-1

Twitter / Trends
https://mobile.twitter.com/trends

Trending Search Engines-2

Trending on Instagram
http://www.oninstagram.com/trending

Top Hashtags
http://top-hashtags.com/

http://top-hashtags.com/instagram/

Trending Search Engines-3

Twitter Search
https://twitter.com/searchhome

YouTube Trends Dashboard – YouTube
https://www.youtube.com/trendsdashboard

Trending Search Engines-5

Finding Popular Conversations on Facebook
http://newsroom.fb.com/news/2014/01/finding-popular-conversations-on-facebook/

 … Read the rest

Yom HaShoah Latvian Holocaust Susan B Magee

“What happened at Rumbula was unimaginable…beyond words.  Aron lost his mother there, but he survived, and over six decades of painting, Aron worked out the evil he experienced on canvas and turned it into truth and beauty.  More intimately, his paintings in the book reveal his remarkable journey of personal alchemy as he overcame evil and reclaimed his light. His life is a testament to the power of the human spirit to heal.  On this Holocaust Remembrance Day (Yom HaShoah), let us remember those who were lost, celebrate those who survived and commit to living in peace with ourselves and each other.  Blessings to all.”

#shoah #yomhashoah #holocaust #latvianholocaust #RemembranceDay

Susan B MageeRead the rest

Search + Social Media Trends 2015 Research

Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
http://searchengineland.com/google-cpc-declines-dont-mobile-advertising-problem-197141

15 Expert Predictions for PPC & Search Marketing in 2015
http://www.wordstream.com/blog/ws/2014/12/02/ppc-predictions-2015

Paid Search Trends 2015: Top PPC Predictions From 18 Experts
http://www.momentology.com/2469-paid-search-trends-2015-top-ppc-predictions-from-the-experts/

Considering how often Google updates the AdWords platform and how many new ad products we see unleashed on the industry each year, the only thing certain is change!

However, while no one knows exactly what’s next, we can certainly look to the predictions and educated guesses of PPC industry leaders to help keep our focus in the right areas.

Promoted Trends: Why Twitter’s New Ad Format Should Scare You and How to Improve It
http://www.joshuagarity.com/observations/promoted-trends-why-twitters-new-ad-format-should-scare-you-and-how-to-improve-it/

Periscope is getting investors excited about Twitter again
https://fortune.com/2015/04/01/twitter-periscope-investors/

A faster way for SMBs to promote Tweets
https://blog.twitter.com/2015/a-faster-way-for-small-and-medium-sized-businesses-to-promote-tweets

28 Social Media Marketing Predictions for 2015 From the Pros
http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/

Revolutionizing Display With Social Ads
http://thinq.blinqmedia.com/author/admin/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/

The 5 Biggest Mistakes in Mobile App Marketing
https://blog.kissmetrics.com/mistakes-in-app-marketing/

Your Mobile Website Experience is Frustrating Your Users
http://ethanhays.org/blog/mobile-website-frustrating-users/

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
https://blog.gleam.io/likes/

How To Get Better Twitter Engagement in 2015
http://www.business2community.com/twitter/get-better-twitter-engagement-2015-01142288

Here are 7 digital marketing trends social media managers should know

Google will rely heavily on social media signals for SEO
http://blog.hootsuite.com/digital-marketing-trends-for-social-media-managers/

The Elements Of The Mobile User Experience
http://www.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/

Core Paid Search trends 2015
http://goo.gl/ck8GUvRead the rest