Gagan: It’s the basics. Have good creative. Write better creative, and leverage technology resources to do so if you can’t on your own. Differentiate your brand.

Frank: Data and data quality. Look outside your budget, your existing PPC capabilities and make sure you’re optimizing the quality of your data you’re creating on your site.

core paid search 2014 market trends
https://www.google.com/search?q=core+paid+search+2014+market+trends&ie=utf-8&oe=utf-8

2014 Digital Trends And Predictions From Marketing Thought Leaders… Read the rest

Happy New Year 2015

Posted on January 2, 2015 by NK

New Years 2015-1200

Happy New Year 2015! May you and your family be filled with vim and vigor!… Read the rest

Google CEO Eric Schmidt ~ Security Versus Privacy

Posted on December 10, 2014 by NK

Google Privacy
Too many wrongly characterize the debate as “security versus privacy.” The real choice is liberty versus control. Tyranny, whether it arises under threat of foreign physical attack or under constant domestic authoritative scrutiny, is still tyranny. Liberty requires security without intrusion, security plus privacy. Widespread police surveillance is the very definition of a police state. And that’s why we should champion privacy even when we have nothing to hide. My Reaction to Eric Schmidt ~ Bruce Schneier

Bruce Schneier calls

… Read the rest

12-5-14 Search + Mobile Marketing Research

Posted on December 7, 2014 by NK

eyes

Indian TV channels up digital spend
MUMBAI: India’s TV broadcasters have been ramping up their advertising expenditure in digital this past year to the point where it may now account for up to one quarter of the total http://tinyurl.com/o35tdl7

UK will take digital adspend lead
LONDON: More than half of all adspend in the UK will be spent on digital media in 2015, making it the first country in the world where the majority of adspend goes on digital, according … Read the rest

Web Font Search + Research

Posted on November 30, 2014 by NK

The Web Font Combinator
http://font-combinator.com/

10 More Great Google Font Combinations You Can Copy
http://tinyurl.com/83cgozp

10 Rock Solid Website Layout Examples
http://designshack.net/articles/layouts/10-rock-solid-website-layout-examples/

5 Google Font Combinations That You’ll Fall in Love With
http://briangardner.com/google-font-combinations/

Top 5 Recommended Google Font Combinations
http://www.studiopress.com/design/google-font-combinations.htm

Arimo
https://www.google.com/fonts/specimen/Arimo#pairings

Roboto
http://www.google.com/fonts/specimen/Roboto#pairings

Sites Using the Font Roboto
http://www.typewolf.com/site-of-the-day/fonts/roboto

Sweet Sans Web Font
http://www.webtype.com/font/sweet-sans-family/

Sweet Sans
https://www.myfonts.com/fonts/sweet/sans/

google recommended font pairings arimo
http://tinyurl.com/qgxgjur

recommended roboto pairings
http://tinyurl.com/p5pskhe

10 Rock Solid Website Layout Examples
http://tinyurl.com/myyoaok

Questrial (great body font)
http://www.google.com/fonts/specimen/Questrial… Read the rest

Science Fiction + Self Publishing Research

Posted on November 22, 2014 by NK

guns_cyborgs_science_fiction
redjuice999
This is a bit sprawling, but it touches on the topics of a recent marketing conversation. The four authors listed here are some of the huge success stories, one very recent (Fan Fiction Writer) and the other three forged over the last few years in the crucible of Amazon by giving away their early work for free. Think of it as a ‘loss lead’ on steroids for authors.

The next series of links centers on science fiction sites, good … Read the rest

BlackPhone New Ultra Privacy Phone Post Snowden

Posted on November 19, 2014 by NK

Girl Selfie
BlackPhone
Privacy is a right.
This may seem like something we can all agree on. But technology has made this an ideal that is increasingly hard to obtain. And it slips further away from us with each second.
https://www.blackphone.ch/

Silentcircle
The World’s Solution to Mobile Privacy
In a digital world with eyes and ears everywhere,
privacy is hard to find. Get in the Circle.
https://silentcircle.com/

Mobile Privacy Solutions
Encrypted Calling Plans
Unlimited Talk & Text Among Members Anywhere
Whether you’re … Read the rest

11-12-14 Search + Mobile Marketing Research

Posted on November 12, 2014 by NK

The Brief History of Social Media
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Slack: Be less busy
https://slack.com/

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing
http://anderspink.com/10-ways-googles-hummingbird-will-shape-the-future-of-seo-and-content-marketing/#prettyPhoto

More Insight into IgnitionOne’s Q3 2014 Digital Marketing Report
http://digitalmarketingsuite.com/2014/10/07/more-insight-into-ignitionones-q3-2014-digital-marketing-report/

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.
http://www.shopigniter.com/moves-from-google-and-yahoo-confirm-the-slow-death-of-display-advertising/

How to Win in Organic Search: Tips from Google, Bing and Brands
http://searchenginewatch.com/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands

Digital: As Mobile Grows Rapidly, the Pressures on News Intensify
http://www.stateofthemedia.org/2013/digital-as-mobile-grows-rapidly-the-pressures-on-news-intensify/

Sorry Google; you can Keep it … Read the rest

Banana Republic 2014

Posted on November 4, 2014 by EAP

Amerika 2014

What a disgusting and embarrassing state of affairs our democracy has become.

Uneducated and misinformed voters
Snake-oil salesmen, clowns and fools for candidates
Legalized and open corruption

We are heading quickly into third world territory.
Thank you SCOTUS, thank you 1% ers, thank you GOP.… Read the rest

Recent Bitcoin News 11/2/2014

Posted on November 2, 2014 by EAP

BITCOIN Recent Bitcoin news that is important.

This guy Faisal Khan is a consultant of some sort, charges $750 an hour and seems pretty smart.

https://www.linkedin.com/in/faisalkhan99

http://www.faisalkhan.com/2014/10/28/fincens-new-ruling-puts-coinbase-bitpay-circle-and-others-in-deep-trouble/

This guy Faisal Khan recommends this company, as they have all the paperwork done:

http://www.coinx.com/

Not sure where I am going with this, but I wanted you to read this new info which is being driven by the Bitcoin License under consideration by NY State.

Bitcoin may be volatile but has value beyond price … Read the rest

Corporatism is Fascism

Posted on November 1, 2014 by EAP

Anti-Fascist 1500
“Fascism should more appropriately be called Corporatism because it is a merger of State and corporate power.”
~ Benito Mussolini

“Fascism will come to America in the name of anti-fascism’. I’m afraid, based on my own long experience, that fascism will come to America in the name of national security.” ~ Sen. Huey Long

“Fascism is capitalism in decay.” ~ Vladimir Ilyich Lenin

“Nazi Punks Fuck Off” ~ by the Dead Kennedys

Punk ain’t no religious cult
Punk means thinking … Read the rest

Nom De Guerre

The Art of Search by Tarky7

Blue Q Artist Research

1-8-15 Search + Mobile Marketing Research