Social Media + Search Trends 10/3/2015 Research

Social Media + Search Trends 10/3/2015 Research. Some more monthly research I did in looking into new happenings regarding paid search, paid social media, Google tools, Facebook ad tools.

4 Red Flags When Hearing a PPC Agency Pitch
Michelle Morgan  |  August 3, 2015   |  5 Comments

Paid Search (Aggregate)

Improve the effectiveness of your paid search advertising program on Google, Bing, and emerging platforms. In this column, learn about changes in bid management tactics and other trends in paid search and pay-per-click (PPC) advertising – and what they mean for your digital marketing program.

SEM (Aggregate)

12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.… Read the rest

H2 – Hydrogen – Climate Change and the end of the earth as we know it…

Arnold Schwarzenegger: climate change is not science fiction

Terminator star calls global warming a ‘battle in the real world’ that’s bigger than any movie, at the first summit of conscience for the climate in Paris

An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai

Toyota has had two hugely transformational technology plays in its history: just in time manufacturing, and the hybrid Prius. Now it is shooting for a third with fuel cells.

Interestingly, the same government institutions that helped drive the commercialization of hybrid and battery electric cars (the California Air Resource Board and Japan’s Ministry of Economics Trade and Industry) are also supporting the roll out of hydrogen vehicles despite the fact that there are huge gaps in the environmental, economic and infrastructure case for hydrogen.… Read the rest

Crowdfunding Clean Energy Research

Crowdfunding Clean Energy (NYTimes 3/6/13)

If you wanted to get large numbers of people actively engaged in helping to solve global warming, how might you go about it? For years, the main approach in the environmental movement has been to sound the alarm bell and implore people to consume less, switch to green products, recycle, and speak up to companies and politicians. It hasn’t always been an easy sell. However, if the approach of a promising Oakland-based start-up takes hold, there may be another line of action that could become available to ordinary people: directly financing renewable energy.

In January, a company called Mosaic, made a splash in the renewable energy world when it introduced a crowd-funding platform that makes it possible for small, non-accredited investors to earn interest financing clean energy projects.… Read the rest

Hydrogen H2 Research

Here is a whole bunch of information outlining aspects of the current state of hydrogen (H2) relative to now and going into the future.

A hydrogen vehicle is a vehicle that uses hydrogen as its onboard fuel for motive power. Hydrogen vehicles include hydrogen fueled space rockets, as well as automobiles and other transportation vehicles. The power plants of such vehicles convert the chemical energy of hydrogen to mechanical energy either

An energy expert’s love-hate affair with Toyota’s hydrogen fuel cell Mirai 5/13/15

But there’s, one more element that Toyota believes is on hydrogen’s side: the business model. For in terms of business model, hydrogen fuel cells are relatively similar to our current internal combustion engines. Just like an internal combustion engine, fuel cells will likely be manufactured in-house by automakers.… Read the rest

B2B Business to Business Social Media Research

Here are links and excerpts to some recent research I have been doing on social media marketing specifically for business to business. What was most interesting is that the use of social media for B2B and B2C is actually quite similar, which of course makes sense. The notion that you can only use one way messaging as in traditional marketing is as dead as dead can be.  The challenge of social media remains the same.

Opportunities and Challenges of Social Media in the Workplace

Thought leadership—social media is an ideal venue in which to establish your company as a thought leader. Many companies effectively utilize social media blogging sites to provide company-specific content. Not only does this show your customers that you are a thought leader, it also generates conversation on the topic you choose to blog about.… Read the rest

Social Media Trends + Paid Search Research 7/2/15

Organic and paid search is not going away, but things are definitely going through significant changes. Bing/Yahoo has started to get real traction, and Facebook continues to impact search with multiphased results. We have reached to crossing point of mobile in the US, past 50%, and the use of mobile apps is also creating huge changes, as we anticipated a while back. While the playing field goes through paradigm shifts, the challenge is to be able to adapt and change in a way that is positive as well as effective. Creativity is the missing element across the boards, even more so when it comes to mobile. To be able to research, create concepts, and up-sell the client to fund effective, creative advertising on mobile is where the rubber means the road in our next gen, mobile Web world.… Read the rest

email spoofing in WordPress forms 2015

Visual Form Builder
Setting user-provided email as From/Reply-To… (17 posts)

email spoofing in wordpress forms

Gravity Forms Notification Emails Not Working

Gravity Forms is working fine for me unless…
person uses AOL or Yahoo… WHY?
this is a disaster, causing me hours of headaches so far. Haven’t resolved it yet.

AOL imposes stricter email rules to stem spoofing attack
AOL instructs mailbox providers to reject any email allegedly associated with an AOL domain that didn’t originate from an AOL server.

Yahoo email anti-spoofing policy breaks mailing lists

A brief DMARC primer
April 7, 2014 by laura in Industry

Not receiving (or intermittently receiving) notifications via GravityForms
Sender Domain Policy and Spoofing the rest

Thoughts on Social Media 2015

“Social media” is a bit of a misnomer, as the term is used to describe many different and diverse communities online.  An essential concept that gets lost is the fact that all these different online communities (social media platforms) have very different cultures.  The best way to grok each individual culture is to immerse oneself in a given community for a significant length of time.

The challenge in utilizing social media is understanding how to adapt the message and become part of the native conversation.  Being tone deaf to the unique social media culture in question can have sharply negative results.  Interactions on Facebook are very different from sending out a hashtag laden tweet.  Posting an Instagram photo with relevant hashtags takes a wholly different attitude than uploading a set of images into a Pinterest account. … Read the rest

Social Media + Search Trends 6/4/2015 Research

The Alliance Strikes Back – Bing/Yahoo Search Share Sees Biggest Rise

Bing & Yahoo have been the plucky underdogs to the mammoth that is Google search for years. Their search market share had been falling – down for the last quarter of 2013. But after a robust 2014 Bing/Yahoo has been clawing it back from Google, having their best performance in Q4 2014 since 2008.

Google searches for a way to avoid Microsoft’s fate
A dip in the search behemoth’s market share has encouraged some commentators to compare it to Bill Gates’s company

Huge Surge in Search, Display and Mobile Spends as Marketers Move to Digital

IgnitionOne’s newest report highlights a 26% year-over-year spend growth for Q1 2015 with Yahoo!/Bing chipping away at Google’s market share.… Read the rest

Social Media + Search Trends 5/5/2015 Research

Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]

The Mobile Browser Is Dead, Long Live The App

App Analytics & Marketing Blog

Everything You Need to Know About Mobile App Search

Why Responsive Websites: Responsive vs. Mobile Sites and Mobile Apps

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online

Desktop & Mobile: One Content Strategy to Rule Them All

Re-targeting on Facebook

Facebook Exchange

How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
Facebook Exchange (FBX)
Facebook Exchange & Ads API in One Platform
Achieve ROI objectives at scale using FBX in conjunction with prospecting and custom audience targeting through the native Facebook Ads API.… Read the rest

Trending Search Engines

What’s Trending Search Engines-6
Google Trends

Trending Search Engines-1

Twitter / Trends

Trending Search Engines-2

Trending on Instagram

Top Hashtags

Trending Search Engines-3

Twitter Search

YouTube Trends Dashboard – YouTube

Trending Search Engines-5

Finding Popular Conversations on Facebook

 … Read the rest

Yom HaShoah Latvian Holocaust Susan B Magee

“What happened at Rumbula was unimaginable…beyond words.  Aron lost his mother there, but he survived, and over six decades of painting, Aron worked out the evil he experienced on canvas and turned it into truth and beauty.  More intimately, his paintings in the book reveal his remarkable journey of personal alchemy as he overcame evil and reclaimed his light. His life is a testament to the power of the human spirit to heal.  On this Holocaust Remembrance Day (Yom HaShoah), let us remember those who were lost, celebrate those who survived and commit to living in peace with ourselves and each other.  Blessings to all.”

#shoah #yomhashoah #holocaust #latvianholocaust #RemembranceDay

Susan B MageeRead the rest